Digital Marketing Manager

Position Overview

The Digital Marketing Manager supports the organization’s mission by creating engaging digital communications that build awareness, highlight programming, and support revenue goals. Working under the guidance of the Director of Marketing, this role develops, assembles, and distributes social media content and email campaigns that reflect the theater’s brand, priorities, and messaging.

Key Responsibilities

• Social Media Content: Plan and assemble a daily social media schedule covering productions, ticket promotions, donor initiatives, education programs, and institutional visibility; draft copy and prepare graphics aligned with brand standards; coordinate posting and scheduling across platforms; engage professionally with followers; monitor performance trends; and attend live events for on-site content generation.
• Email Marketing: Work closely with the Director of Marketing to create visually compelling, on-brand email campaigns (including show promotions, announcements, newsletters, and donor messaging) that adhere to established brand guidelines; track performance indicators to support ongoing improvements.
• In-Venue & Marquee Digital Content: Maintain and update digital content on lobby and hallway monitors as well as theater marquees to ensure timely, accurate, and visually engaging information that supports programming and promotional needs.
• Administration: Contribute to event planning, coordination, and execution; manage online calendar listings for shows and events; collaborate with team members on projects; and attend necessary staff and marketing meetings.

Required Qualifications

• Excellent writing, grammar, and communication skills.
• Familiarity with managing social media platforms and experience with email platforms like Mailchimp, Constant Contact, WordFly, or similar.
• Design skills and familiarity with tools such as Canva or Adobe Creative Suite.
• Strong organizational skills with the ability to manage multiple deadlines in a detail-oriented environment.
• Collaborative mindset with openness to feedback and direction, and a genuine interest in theater or the arts.
• 2–3 years of experience in marketing, communications, digital media, or a related field; nonprofit or arts experience is preferred.
• Availability to work occasional evenings and weekends, with the ability to pass a background check in accordance with state and/or federal laws.
• Physical Requirements: Ability to stand, sit, or walk for up to 2 hours at a time, engage in in-person communication, and perform tasks that require close vision.
• Must demonstrate excellent interpersonal, teamwork, and diplomacy skills; be self-directed; and commit to learning about historical and institutional racism in American theater as part of the organization’s Equity, Diversity, and Inclusion efforts.