Digital Marketing Analyst

Position Overview

We're looking for a Digital Marketing Reputation Manager—equal parts strategic thinker and performance marketer—to lead paid digital campaigns, reputation management, and performance insights across our growing portfolio of multifamily properties.

Key Responsibilities

• Plan, launch, and optimize paid search campaigns across Google Ads, ensuring every dollar spent drives measurable ROI.
• Manage services ads to drive traffic, lead generation, and brand visibility.
• Collaborate closely with regional managers and property teams to align advertising campaigns with occupancy goals and leasing seasonality.
• Own the digital voice of our properties – monitor, respond to, and strategically manage reviews across platforms (Google, Yelp, Apartments.com, BBB, etc.).
• Develop and implement proactive strategies to boost ORA, Google scores, Yelp scores, and resident sentiment.
• Train onsite teams on review best practices and reputation standards.
• Build and manage reports to track ad performance, lead quality, cost per lease, and reputation metrics.
• Translate campaign performance into actionable insights to continuously improve our approach and results.
• Complete market surveys to analyze trends and pricing across competitive sets to ensure positioning and campaign targeting remain aligned with market shifts.
• Work closely with our in-house design, social media, and leasing teams to ensure brand consistency and campaign cohesion.
• Serve as the digital go-to for property onboarding, rebranding initiatives, and lease-up strategies.

Required Qualifications

• 3+ years in digital marketing with direct experience managing Google Ads campaigns and reputation management in a multifamily or real estate setting.
• Strong understanding of local SEO, PPC optimization, UTM tracking, and conversion funnels.
• Data-obsessed with a track record of using performance metrics to make smart decisions.
• Excellent communicator who thrives in a fast-paced, service-oriented environment.
• Familiarity with ORA scores, reputation platforms, and the unique dynamics of the multifamily industry.

Preferred Qualifications

• Multifamily Real Estate Focus
• Google Ads and Google Analytics certifications
• Experience with platforms like Appfolio is a plus
• Graphic design or content creation experience is a bonus

Benefits & Perks

• Bonus potential based on property performance.
• Life and medical insurance.
• Dental and vision coverage.
• 401K retirement plan.
• Generous paid time off and sick days.
• Birthday off and paid – we celebrate you!