Marketing Strategist

Position Overview

American Management Association International (“AMA”) is seeking a Marketing Strategist to join AMA’s Conference Center team in New York City. This role is responsible for developing, creating, and executing digital marketing strategies to generate leads, increase brand awareness, drive traffic, and boost bookings for meeting locations across the U.S. (New York, Atlanta, Arlington/D.C., and San Francisco). The position reports directly to the VP of US Conference Centers, Events & Travel.

Key Responsibilities

• Develop and implement comprehensive digital marketing plans aligned with overall business goals.
• Collaborate with AMA center managers and sales teams across all locations to promote business and increase revenue.
• Create engaging content for online channels including the website, blogs, social media, and email.
• Plan, execute, and manage digital marketing campaigns across social media, email, and paid advertising channels.
• Track and analyze campaign performance, identify areas for improvement, and optimize strategies based on data.
• Manage and disseminate sales leads to the appropriate members of the AMA sales team.
• Oversee marketing budgets for all AMA conference centers, conduct regular reviews, and adjust allocations based on performance and priorities.
• Manage website updates including copy, floor plans, and photos for each location while ensuring SEO optimization.
• Monitor online reviews and social media feedback, addressing negative comments and leveraging positive responses.
• Stay updated with emerging digital marketing trends and technologies, including artificial intelligence, and share insights with the team.
• Occasionally travel to tradeshows, networking events, and other AMA locations.
• Perform other related duties as required.

Required Qualifications

• Strong understanding of SEO, SEM, social media marketing, email marketing, and paid advertising.
• Ability to analyze data, track performance, and make informed recommendations.
• Excellent written and verbal communication skills for engaging target audiences and collaborating with teams.
• Proven ability to manage multiple projects simultaneously and meet deadlines.
• Demonstrated experience in developing innovative and engaging marketing campaigns.
• Understanding of event management, hospitality sales, venue management, guest experience management, and industry trends.
• Proficiency with digital marketing tools such as Google Analytics, social media management platforms, email marketing software, and website management software (WordPress).
• Bachelor’s degree in marketing or a related field.
• 3+ years’ experience in a professional services or hospitality marketing environment.
• Experience with both B2B and B2C email and paid media campaigns, including proficiency with tools like Google AdWords and Google Analytics.
• Knowledge of various social media advertising platforms such as Facebook, Instagram, LinkedIn, TikTok, Twitter, Pinterest, Yelp, and Google.
• Excellent networking and relationship-building skills.
• Strong interpersonal skills with a proactive, detail-oriented approach to overcoming challenges.
• Willingness to travel according to business needs.

An EOE/AA Employer, M/F/Individuals with Disabilities/Veterans – an ADA compliance organization.