Social Media Coordinator (ATLDOT - Communications)

Social Media Coordinator (ATLDOT - Communications)

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Salary Range: $44,369.10 - $59,232.75

General Description and Standards

ATLDOT seeks a detail-oriented Social Media Coordinator to enhance passenger engagement across social media channels. The candidate should possess strong verbal and written communication skills and a deep understanding of social media functions.

Job Details

Posting Closes: 8/21/25

Salary Range: $44,369.10 - $59,232.75

Responsibilities

• Manage responses to public messages on platforms like Facebook Messenger, Twitter, and Instagram.
• Engage with the community during weather events or crises; analyze social analytics (Google Analytics, Facebook Insights, Twitter Analytics) to assess brand performance.
• Create and curate engaging content for social media.
• Edit written content, graphics, videos, and photos.
• Monitor comments and interact with followers, executing approved responses.
• Develop digital marketing strategies to promote departmental goals and achievements.
• Analyze social media data and KPIs.
• Coordinate messaging with other city departments to manage reputation and actions.
• Perform additional duties as assigned.

Skills and Abilities

• Excellent written, verbal, and interpersonal communication skills with keen attention to detail.
• Strong project management and problem-solving skills; ability to multitask in a fast-paced environment.
• Proficient in AP style; experience with Microsoft Office, Adobe Creative Suite.
• Creative and innovative thinking.
• Strong grammar skills.
• Experience with social media platforms like LinkedIn, Instagram, Facebook.
• Organized with excellent time management.
• Effective listener and communicator with diverse audiences.

Work Schedule

This role follows the City’s hybrid work policy, requiring at least four days in-office and one remote day per week, subject to change.

Qualifications

Minimum

• Bachelor’s degree in Marketing, Journalism, Communications, or English.
• 1-3 years experience in content management, posting, and editing in government, nonprofit, or corporate settings.
• Knowledge of Atlanta’s communities and stakeholders.

Preferred

• Experience with social media management tools like Hootsuite.
• Proficiency in Adobe Photoshop, Microsoft Office.

Environment & Physical Requirements

Primarily office-based with occasional field visits, requiring physical and sensory capabilities typical for such work.

Additional Details

Entry level, full-time role in government administration, focusing on marketing and sales.

Salary: USD 44369 - 59232 per year