Manager, Influencer Marketing

Position Overview

Based in Corporate Indianapolis, Simon is seeking a dynamic and experienced Manager, Influencer Marketing to join our team. In this role, you will be responsible for developing and executing strategic influencer marketing campaigns to drive foot traffic, engagement, and brand awareness across our portfolio of shopping centers. You will work closely with internal teams and external influencers to create compelling content that resonates with our target audiences including college students, moms, and tweens. This role requires a strategic thinker with excellent communication skills, a deep understanding of the digital landscape, and a passion for fostering creative partnerships.

Key Responsibilities

• Manage day-to-day communication with our creator marketing agency, providing clear directives and fostering a collaborative environment to achieve outstanding results.
• Play a central role in the management of our Ambassador Programs alongside our agency partners.
• Collaborate seamlessly with Local Field Marketing teams to integrate influencer marketing into broader marketing initiatives.
• Run live and recorded training sessions for field training purposes.
• Build a calendar of key moments in the industry and within the retail calendar to activate influencer programs.
• Support the Digital Marketing Content Team in driving the mass production of repurposed influencer content.
• Build and maintain meaningful relationships with key creators while continually scouting for new talent.
• Brainstorm creative ideas and initiatives that could become the next viral or trending story.
• Track and manage influencer budgets and expenses effectively.
• Keep management up-to-date on performance, budgets, wins, and challenges.

Required Qualifications

• BA/BS degree in Marketing, Digital Marketing, Communications, a related field, or equivalent preferred.
• 4+ years in influencer marketing, preferably with experience managing influencer marketing agencies.
• Proven track record in relationship building with demonstrated success in securing effective influencers for evergreen efforts, large-scale campaigns, and brand activations.
• In-depth understanding of the digital communications landscape and affiliate marketing.
• Strong organizational skills and attention to detail.
• Ability to build and maintain excellent internal and external relationships.
• Prior experience in the fashion or retail industry is highly preferred.
• Experience with influencer platforms such as Aspire IQ, Tagger, Creator IQ, or Captiv8.
• A passion for staying on top of the latest trends in digital, pop culture, and social media.

Benefits & Perks

• Compensation: Competitive salary with bonus potential; the salary range for this position is $52,000 – $105,000, dependent upon skills, experience, and qualifications. Geographic location will also be taken into consideration.
• Supportive, hybrid work schedule.
• Comprehensive Medical, Dental, Vision, and 401k plan.
• Paid vacation and holidays.
• A team that appreciates a good meme as much as a well-executed campaign.
• A friendly, fun work environment that encourages creativity and out-of-the-box thinking.