Retail Marketing Manager

Position Overview

The Retail Marketing Manager will be responsible to develop and execute strategic retail operation plans of in‐store marketing and sales initiatives including, but not limited to, working cross departments to design and procure point‐of‐sale materials, new merchandising solutions, managing trade dollars for account specific promotions and activations, and retail selling events. This role is the key point of contact for our retail business partners’ nationally associated Account Managers and works closely with the sales department to ensure the integrity of our Brand is upheld at retail partner locations while maximizing marketing impact at the point of sale. The Retail Marketing Manager will report to the VP of Brand Strategy and VP of Sales and Marketing.

Key Responsibilities

• Leads the strategic development and planning of all in‐store marketing and signage initiatives.
• Develops and manages weekly, monthly, and annual strategic plans for marketing and in‐store signage based on merchandising initiatives, sales goals, and shopper insights.
• Collaborates with account and merchandising teams to develop marketing plans, displays, promotions, and events that foster customer engagement, drive traffic, and increase sales.
• Directs the entire in‐store campaign planning and execution lifecycle from inception to completion, including budget establishment, drafting business briefs to set goals for each initiative, and organizing the production and distribution of marketing and POS collateral.

Required Qualifications

• Strong understanding of consumer behavior marketing and current consumer retail sales trends.
• Excellent communication skills for interacting with senior-level customers and internal leadership.
• Proven ability to manage, motivate, direct, and coordinate team activities to meet or exceed sales and merchandising goals.
• Creative and analytical thinking with strong negotiation skills.
• Deep understanding of brand and retailer creative development and procurement processes—from concept to execution for in‐store displays, event activations, and promotional sales programs.
• Proficiency in Microsoft Office.
• Bachelor’s degree in marketing or a related field.
• Minimum 5 years of retail shopper marketing and promotional sales program execution experience; experience in CPG or food is preferred.
• Strong strategic thinking and creative development skills to drive breakthrough ideas and brand building in the market.
• Ability to manage multiple projects simultaneously while maintaining a keen eye for detail and working well under pressure.
• Superior customer service orientation with excellent written and oral communication skills.
• Working knowledge of basic PC applications (Microsoft Word, Excel, PowerPoint, Outlook, etc.).
• Willingness to travel nationally up to 25% and work flexible hours, including evenings and weekends.
• Must possess REAL ID or a passport for travel.
• A "can do" attitude with a strong drive for results.

Benefits & Perks

• $80,000-$90,000 based on experience
• Weekly payroll via Direct Deposit
• Benefits Package Including Medical, Dental, Vision, Rx, Disability, and 401K