Sales & Development Manager

Position Overview

Our client is seeking a revenue-driven, strategic Sales & Development Manager to accelerate growth of their digital program – the CPG industry's leading platform for transparency and digital product disclosure. This role is perfect for someone who knows the CPG landscape, understands how companies think about labeling, compliance, and consumer trust, and has a proven track record of converting prospects into revenue. In this external-facing role, you will drive revenue growth and expand adoption of the digital program among CPG brands and industry partners while representing key transparency initiatives.

Our client is a leading trade association representing some of the most recognized and trusted consumer brands. The organization plays a vital role in shaping policies and conversations on consumer safety, sustainability, and marketplace growth.

Key Responsibilities

• Drive revenue growth by building and managing a disciplined pipeline of prospective CPG brands and partners.
• Own the entire sales cycle – research, outreach, pitching, follow-up, and closing.
• Clearly articulate the advocacy, regulatory, and brand trust benefits of joining the digital program.
• Represent the digital program at industry events, conferences, summits, trade shows, and partner meetings.
• Cultivate and maintain strong business relationships with CPG companies, retailers, trade associations, and allied organizations.
• Partner with internal teams to develop sales materials, case studies, and messaging that drive program growth.
• Own, create, and execute an effective outreach strategy by staying informed on market trends and news in the CPG industry.
• Develop and maintain a robust pipeline of qualified prospects, ensuring brands move efficiently through the sales cycle.
• Manage prospect pipelines by tracking outreach efforts, drafting communications, and scheduling follow-ups.
• Lead presentations, webinars, and discussions with prospective clients, adapting content per audience seniority.
• Report regularly on program growth metrics such as pipeline volume, conversion rates, and new brand participation.

Required Qualifications

• BA/BS degree or equivalent relevant experience in marketing, business, or sales.
• 5-8+ years' experience in association, membership, business development, or stakeholder engagement roles, ideally within the consumer-packaged goods, regulatory, or marketing sectors.
• Experience utilizing dedicated sales and CRM tools (e.g., Salesforce) is desirable.
• Proven ability to drive revenue and consistently meet or exceed sales goals.
• Excellent written and verbal communication skills with strong organizational and follow-up discipline.
• Advanced proficiency in Microsoft 365 (Outlook, Word, Excel, PowerPoint).
• A proactive, entrepreneurial mindset with the ability to adapt in a fast-paced environment.

Preferred Qualifications

• Experience with product labeling.
• Experience representing organizations at conferences or events.
• Prior experience in a start-up environment.