Performance Marketing Analyst - Paid Social

Performance Marketing Analyst- Paid Social

$100K – $130K • meaningful equity

About Novig

Novig is building America's #1 sports prediction market. Founded by Jacob Fortinsky and Kelechi Ukah, we are the only platform to offer commission-free sports trading. We deliver better pricing, full transparency, and a more efficient market structure for users by eliminating the traditional sportsbook model.

Backed by the best- Novig has raised over $100M from some of Silicon Valley’s top investors including Pantera, Forerunner, Lux, NFX, Paul Graham, and Joe Montana.

Who we are

We’re here to fix a rigged system where the house always wins and sports fans always lose. Novig is building the future of sports betting. Our mission is to financialize and democratize sports betting - transforming it from a closed, casino-controlled system into a two-sided, fair, efficient market where users have the power.

Who you are and why this role will excite you

• Platform-Native Operator: You live inside the ad platforms — Meta, TikTok, Snap, Reddit, and X. You’re most comfortable hands-on-keyboard, actively pulling levers, launching campaigns, and optimizing performance in real time rather than strategizing from a distance.
• Execution Over Theory: You don’t just plan campaigns — you build, launch, and scale them yourself. You move quickly, iterate constantly, and let performance data guide your next move.
• Technical Ownership: You can own tracking end-to-end. You implement and QA conversion events, configure CAPI and server-side integrations, and troubleshoot attribution or data discrepancies without waiting on engineering.
• Signal Density Obsession: You understand that better data drives better optimization. You constantly think about signal quality — improving event coverage, cleaning up tracking, and ensuring platforms receive high-quality conversion data.
• Conversion Systems Thinker: You understand conversion optimization deeply across platforms — bidding strategies, attribution models, optimization windows, and learning phases — and you know when to trust platform data and when to pressure test it.
• Experimentation Mindset: You design structured A/B tests that produce real signal, not noise. You iterate relentlessly and scale what works while quickly killing what doesn’t.
• Growth Through Performance: You think like a growth engineer. Campaign structure, creative testing velocity, event prioritization, and signal quality are all levers you use to unlock scale.
• Built for Scale: The idea of scaling a product that’s redefining how people interact with sports and prediction markets excites you — and you want to be the one pulling the growth levers that make it happen.

Why work here, in the words of the people who do

• “I work with extremely stellar people, I own real systems, and decisions happen fast. No politics, no waiting for needless red tape. If something's broken, I fix it. If I build something good, it ships.”
• “The people! So smart, thoughtful, fun to work with, passionate about their craft, etc”
• “I'm having the most fun I've had in my entire career.”

Not for everyone

• Our work is tied to live sports - that means potential nights, weekends, and pressure included.
• If you need clear swim lanes, a heavy process, or someone to tell you what to do, this won’t be the right environment.

Compensation & benefits

• Base Salary: $100K – $130K base, benchmarked at top-tier tech companies
• Equity: Meaningful equity for every employee, regardless of role
• Health Coverage: 100% health premiums covered
• Dental & Vision: 99% dental & vision covered
• 401(k): 401(k) with 4% company match
• HSA: HSA + $1,080 annual company contribution
• Transit Contribution: $50/monthly company contribution to employee transit
• Lunch Stipend: $27/day lunch stipend when working from our NYC office
• Dinner Stipend: $35/day dinner stipend when working from the NYC office after 6:30pm

Homebase

Union Square, NYC In-person 4 days a week - we like being around each other (don’t worry there are snacks).

Skills:

A/B Testing, Bidding, Campaigns, Casinos, Establish Priorities, Keyboards, Marketing, Multiplatform/Cross-Platform, Performance Analysis, Performance Tuning/Optimization, Politics, Pricing, Process Improvement, Quality Assurance, Sports, Sportsbook, Systems Administration/Management, Testing, Website Conversion

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Novig