Senior Digital Marketing Specialist

Position Overview

Hybrid role based out of one of our office locations. Location: Philadelphia, PA, Indianapolis, IN, Minneapolis, MN, or Madison, WI.
We are seeking a skilled Digital Marketing Manager Generalist to join our Health, Learning, Research, and Practice Central Marketing Team. This role is integral to developing and executing innovative digital marketing initiatives that drive engagement, generate leads, and reinforce the success of our marketing campaigns across both B2B and B2C sectors. In this dynamic position, you will blend strategic oversight with hands-on execution while collaborating closely with various marketing professionals.

Compensation: $78,400.00 - $136,950.00 USD (Base salary; bonus eligible).

Key Responsibilities

• Responsibilities: Develop and manage comprehensive marketing campaigns across multiple digital channels including advertising, email, webinars, SEM, and SEO.
• Collaborate with cross-functional teams—such as product marketing and divisional marketing leads—to align marketing initiatives with business goals.
• Monitor key performance indicators across digital channels and provide data-driven recommendations for campaign optimization.
• Leverage platforms like Demandbase, Domo, Conductor, ON24, and Google Analytics to manage spend, track engagement, and enhance channel performance.
• Oversee a high volume of campaigns (up to 80), ensuring quality, budget efficiency, and optimal performance.
• Perform other duties as requested by the Supervisor.

Required Qualifications

• Education: Bachelor’s degree in Marketing, Business, or a related field.
• Experience Required: Minimum 5 years in marketing strategy and campaign management with hands-on experience using tools such as Demandbase/6sense, Google Ads, and Microsoft Ads.
• Proven analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Strong proficiency in marketing technology platforms, CRM systems (e.g., Salesforce), and marketing automation tools (e.g., Marketo, HubSpot).
• Excellent collaboration, communication, and project management skills.
• Ability to adapt quickly in a fluid, dynamic environment.

Preferred Qualifications

• Experience or familiarity with healthcare marketing.
• Experience using generative AI tools for content and campaign development.
• A creative mindset with the capacity to develop innovative solutions to everyday challenges.
• A positive attitude with the ability to build enduring partnerships with stakeholders.

Benefits & Perks

• Benefits: Medical, Dental, & Vision Plans
• 401(k) with company match
• FSA/HSA and Commuter Benefits
• Tuition Assistance Plan
• Vacation and Sick Time
• Paid Parental Leave
• Bonus eligibility