Marketing Director / Growth Manager

Job Summary

Classic Pools of Naples is seeking a highly skilled, senior-level Marketing Director/Growth Manager with advanced expertise in digital marketing, funnel development, analytics, brand strategy, and performance optimization.

Key Responsibilities

• Develop annual and quarterly marketing plans with detailed KPIs.
• Build viral marketing campaigns and strong digital storytelling.
• Create and manage full-funnel lead systems (TOF/MOF/BOF → MQL → SQL).
• Manage all media channels: paid, organic, earned, social, and shared.
• Oversee brand positioning, brand intelligence, and creative direction.
• Optimize budget allocation based on CAC, ROAS, and performance metrics.
• Build unified KPI dashboards across CRM, analytics, and automation tools.
• Lead PR and regional/local marketing communications.
• Develop and manage the company's MarTech stack.
• Oversee SEO, social media marketing, CRO, and AI-based optimization.
• Manage in-house design, creative, and content marketing.

Required Experience

• 5+ years in senior marketing roles (construction, home improvement, luxury services preferred).
• Expert-level knowledge of:
• Google Analytics 4 — Certification required
• Meta Ads / Meta Business Suite — Certification required
• SEO, SMM, CRO
• Funnel architecture & lead generation
• KPI ecosystems and performance analytics
• Demonstrated experience scaling revenue through structured growth engines.

Compensation & Benefits

• Competitive salary + bonuses
• Hybrid schedule
• Growth opportunity into VP of Marketing

Company Description

Elite pool installation company with over 25 years in business.