Analyst, Digital Marketing

Job Title

Lennar is looking for a Lead Analyst to support our marketing and digital analytics initiatives. Lennar is posed to revolutionize home building by bringing online, resulting in an improved customer experience and business growth.

Your Responsibilities

• Drive marketing analytics: attribution, campaign measurement, visitor site behavior and reporting.
• Provide timely insights and analytical support to different internal stakeholders to support effective business decision-making.
• Optimize the sales funnel by providing insights to identify new sources of demand, improve campaign efficiency, and increase lead conversion rate.
• Identify key success indicators and determine best practices for measurement and reporting.
• Manage the implementation of changes to the website experience to improve customer engagement and value metrics.
• Create and automate dashboards, reports, and other data tools to support the goals of Lennar’s growth team.

Equal Opportunity Employer

Lennar is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.