Director, Paid Media & SEO

Position Overview

EōS Fitness is seeking a data-driven Director, Paid Media & SEO to lead performance marketing and search engine optimization initiatives. This role is responsible for driving acquisition, conversion, and retention through high-impact, scalable digital strategies across paid search, display, video, and SEO. You'll play a key role in supporting the company's expanding national footprint and driving measurable business outcomes.

Key Responsibilities

• Lead the planning, execution, and optimization of paid digital campaigns across platforms including Google, Meta, display, video, affiliate, and programmatic.
• Own and implement a holistic SEO strategy (local + national) to drive organic visibility and traffic.
• Analyze performance data to optimize campaigns and provide insights to senior leadership.
• Develop and manage A/B testing strategies to improve conversion rates and maximize ROI.
• Collaborate with teams across MarTech, Analytics, Sales, and Web to integrate media and SEO with broader customer acquisition and lifecycle efforts.
• Manage external media agencies and platform partners to maximize efficiency and performance.
• Stay current with digital marketing trends and algorithm changes to keep the strategy ahead of the curve.
• Align media plans with key promotions, seasonal moments, and product launches.

Required Qualifications

• 7+ years of experience in paid media and SEO, preferably within a multi-location or franchise environment.
• Proven track record of driving growth through performance marketing and SEO.
• Advanced knowledge of Google Ads, Meta Ads, SEO tools (SEMRush, Ahrefs, etc.), Google Analytics, and media management platforms.
• Experience working with CRM/CDP platforms such as HubSpot or Braze (HubSpot is a must have!)
• Strong analytical mindset with experience using BI tools like Tableau or DOMO.
• Demonstrated leadership and ability to manage high-performing teams.

Preferred Qualifications

• Experience in a membership-based or wellness-related business is a plus.

Benefits & Perks

• A highly energetic and collaborative team.
• A management team that cares about your professional development.
• Free membership for you and plus one family member.
• Discounted Personal Training, and merchandise – including supplements.
• Competitive pay plus vacation, holiday, and sick pay.
• Group Health, dental, vision, Supplemental Life, Employee Assistant Program and even Pet Insurance are offered!
• Employee referral program.
• 401(k) + Company matching!