Director of B2B Marketing

Virtual Vocations Inc8 months ago
Mesa, AZ, United States
Remote
Full-time
Junior Level (1-3 years)

Job Description

A company is looking for a Director of B2B & Corporate Marketing.

Key Responsibilities

  • Develop and execute B2B marketing strategies to generate qualified lender pipeline and support revenue growth
  • Establish a metrics-driven marketing function to measure campaign effectiveness and report on marketing impact
  • Manage corporate brand positioning, PR, and industry presence to enhance brand visibility and support pipeline generation

Required Qualifications

  • 8+ years of B2B marketing experience within financial services or fintech
  • Proven success in building demand generation programs that drive measurable outcomes
  • Strong analytical mindset with experience in defining KPIs and measuring marketing performance
  • Experience leading brand positioning and PR initiatives
  • Ability to manage and develop marketing teams while collaborating with revenue organizations

Required Skills

Fintech
Analytical Skills
Public Relations
Financial Services
Collaboration
Brand Positioning
B2B Marketing
Team Management
Demand Generation
KPI Measurement