Manager, Content Marketing

Position Overview

Manager, Content Marketing - Nasuni - Boston Seaport - Hybrid 3 Days Onsite
Nasuni is seeking a strategic, creative, and performance-driven Content Marketing Manager to lead its global editorial and creative operations. In this role, you will shape and scale Nasuni’s content strategy across channels, ensuring excellence in storytelling, brand consistency, and measurable business impact. The ideal candidate brings a blend of editorial expertise, creative leadership, and operational acumen—with proven experience in managing agencies, optimizing budgets, and building efficient, AI-enhanced workflows that maximize ROI.

Key Responsibilities

Strategic Leadership:

• Develop and execute a global content marketing strategy aligned with company objectives, campaigns, and go-to-market priorities.
• Translate business goals into content strategies that drive awareness, engagement, and conversion across all audiences and channels.
• Partner closely with marketing leadership to define content KPIs, measurement frameworks, and optimization strategies.

Editorial & Creative Management:

• Lead and optimize the full editorial and creative process, including calendar planning, workflow governance, and content lifecycle management.
• Edit and approve high-impact content across thought leadership, product storytelling, customer success, and digital experiences.
• Oversee the development of creative assets—visuals, videos, graphics, and multimedia storytelling—to enhance brand storytelling and campaign impact.
• Ensure consistency across all content and creative deliverables, maintaining Nasuni’s brand voice, tone, and design standards across global markets.

SEO, AI & Performance Optimization:

• Drive SEO strategy with a focus on optimizing for LLM discovery, structured data, and AI-enhanced content performance.
• Integrate AI tools into the content lifecycle—from topic intelligence and keyword analysis to metadata optimization and performance tracking.
• Continuously analyze engagement metrics to refine strategy, improve ROI, and scale high-performing content models.

Agency, Vendor & Budget Management:

• Oversee relationships with external agencies, freelancers, and creative vendors to ensure alignment on strategy, quality, and timelines.
• Lead the agency selection process, including RFP development, evaluation, and onboarding.
• Manage and optimize the content marketing budget, balancing in-house and external resources to maximize efficiency and output.
• Ensure vendors adhere to brand, messaging, and visual standards while delivering measurable value and scalability.

Collaboration & Leadership:

• Partner with product marketing, campaign, customer, brand, comms, and design teams to deliver cohesive, impactful content across the buyer journey.
• Hire and mentor writers, editors, and creative contributors to elevate quality, innovation, and storytelling effectiveness.
• Oversee the Nasuni blog and thought leadership hub as flagship brand storytelling channels.

Required Qualifications

• 8+ years of content marketing and creative leadership experience in a B2B technology or SaaS environment, including 3+ years leading a content team.
• Proven success in developing and executing global content strategies that drive measurable growth.
• Strong track record managing agencies, vendors, and creative teams.
• Experience building and managing budgets with a focus on optimizing resources and scaling content efficiently.
• Deep understanding of SEO, LLM-driven content, and AI-assisted workflows.
• Exceptional writing, editing, and storytelling skills combined with strong visual and strategic sensibility.
• Adept at analyzing performance data to guide strategy and continuous improvement.
• Comfortable operating in a fast-paced, high-growth, cross-functional environment.

Benefits & Perks

• Comprehensive Employee Onboarding and Training
• "Take What You Need" Paid Time Off Policy
• Comprehensive Health, Dental, and Vision Plans
• Company-Paid Life and Disability Insurance
• 401(k) and Roth IRA Retirement Plans
• Generous Employee Referral Bonuses
• Flexible Remote Work Policy
• 10 Paid Holidays
• Wide Array of Wellbeing Offerings
• Pre-Tax Savings Accounts with Company Contributions
• Great Team Culture and Social Activities
• Collaborative Workspaces
• Free On-Site Fitness Centers and Stocked Kitchens (in select office locations)
• Professional Development Resources

Compensation Transparency

In accordance with U.S. pay transparency laws, Nasuni is committed to providing visibility into compensation for all U.S.-based roles. Click HERE to view our compensation ranges by job grade. Actual compensation will be determined based on a variety of factors including experience, skills, education, and work location.