Data Analyst, Pharma, Health and Wellness Media

Position Overview

M3 USA is a leader in healthcare innovation providing digital solutions in healthcare, life sciences, and pharmaceuticals. MDLinx, a renowned platform in healthcare customer engagement, is seeking a Data Analyst to transform behavioral data, campaign performance metrics, and engagement signals into actionable insights. In this role, you will collaborate with product, marketing, data science, and client services teams to drive marketing strategy, audience growth, and product innovation.

Key Responsibilities

• Analyze user behavior data to understand physician engagement across content types, campaigns, and channels.
• Develop and maintain dashboards and reports to monitor KPIs related to audience engagement, campaign performance, and lead generation.
• Perform deep-dive analysis into campaign effectiveness, user segmentation, and conversion trends.
• Support A/B testing initiatives by analyzing results, identifying insights, and recommending optimizations.
• Assist in building behavioral models and attribution frameworks alongside the data science team.
• Collaborate with stakeholders (marketing, product, client services) to define metrics, interpret findings, and support strategic decisions.
• Ensure data integrity and alignment across martech platforms.
• Present findings to non-technical audiences in a clear, concise, and visual manner.
• Identify and prioritize opportunities to improve data quality and analytics processes.

Required Qualifications

• Bachelor’s degree in Data Science, Computer Science, Statistics, or a related technical field (or equivalent experience).
• 1–2+ years of experience in data analytics, business intelligence, or a related field (internships or co-ops may count).
• Proficiency in SQL and familiarity with data warehousing (Snowflake preferred).
• Experience with Python for data manipulation and analysis.
• Basic understanding of dbt for data transformations.
• Exposure to Segment, Iterable, or similar marketing platforms is a plus.
• Proficiency in BI/visualization tools (Tableau preferred).
• Basic understanding of web technologies and web analytics.
• Familiarity with healthcare marketing concepts or prior exposure to the healthcare industry.
• Knowledge of digital marketing channels.
• Strong communication skills to explain technical concepts to non-technical audiences.
• Excellent attention to detail and a strong sense of ownership for high-quality outputs.
• Creativity, intellectual curiosity, and empathy in problem-solving and data storytelling.
• Adaptability and flexibility in a fast-paced environment.
• Excellent time management skills to meet tight deadlines and shifting priorities.

Benefits & Perks

• Competitive wages
• Health and Dental
• Life, Accident and Disability Insurance
• Prescription Plan
• Flexible Spending Account
• 401k Plan and Match
• Paid Holidays and Vacation
• Sick Days and Personal Day