Digital Content Marketing Specialist

Center for Creative Leadership20 days ago
Greensboro, NC, United States
Hybrid
Full-time
Junior Level (1-3 years)

Job Description

Job Description

Help elevate and enhance CCL’s brand at all stages of the sales funnel through the development and SEO-optimization of content. Support brand storytelling and the development of digital content in service of CCL’s content marketing strategy, while optimizing for organic search, on-site engagement, and distribution. Partner with editorial leadership to help inform content decisions based on data insights and applicable market trends. Lead brand storytelling efforts to highlight CCL’s impact at the individual, organizational, and societal levels – developing case studies, collecting testimonials, creating alumni profiles, etc. SEO-optimize interactive digital content assets to maximize organic search traffic while also helping drive lead capture and support both paid and organic social engagement.

Equal Opportunity Employer

Center for Creative Leadership is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Required Skills

SEO Optimization
Brand Storytelling
Digital Content Development
Content Marketing
Alumni Profiles
Testimonials
Data Analysis
Market Trends