VP of Marketing and Impact

Position Overview

Vice President of Marketing and Impact in the Marketing Department based in Baltimore, MD. Reports to the Chief Executive Officer and requires travel of Up to 25%. This senior executive is responsible for driving measurable business growth, brand strength, and social impact across LifeStraw’s global portfolio. The role owns the full marketing and impact vertical, spanning brand strategy, demand generation, digital and ecommerce marketing, retail and wholesale marketing, consumer insights, analytics, and LifeStraw’s sustainability and humanitarian programs. It also leads a multidisciplinary team and acts as a key strategic partner to the CEO, VP of Global Sales, and LifeStraw’s leadership team.

Key Responsibilities

• Marketing Strategy, Growth, and Accountability: Own the global marketing strategy across channels and customer touchpoints; lead full funnel marketing execution from awareness to loyalty; establish clear goals, KPIs, and accountability including ROI, CAC, and LTV; build a data driven operating cadence using analytics and insights; and partner with ecommerce, sales, product, and finance to align marketing investments with demand and financial outcomes.
• Digital, Ecommerce, and Performance Marketing: Lead digital and performance marketing across paid media and marketplaces; oversee ecommerce strategy including Amazon and key retail digital platforms; drive experimentation, testing, and optimization using data and consumer insights; and ensure that marketing technology and analytics support scalable decision making.
• Brand Strategy and Brand Building: Define and evolve LifeStraw’s global brand strategy, positioning, and narrative; ensure consistent brand expression across campaigns and digital experiences; balance short term performance with long term brand investments; and lead integrated product launches and major campaigns in collaboration with cross-functional teams.
• Retail, Wholesale, and Brick and Mortar Marketing: Own the strategy for brick-and-mortar retail, wholesale, and distributor channels; partner with sales and retail partners to drive sell-through and brand presence; and adapt marketing strategies effectively for varying channels and geographies.
• Impact, Sustainability, and Purpose Leadership: Lead LifeStraw’s impact and sustainability strategy as an integrated business function; oversee programs such as the LifeStraw Give Back program, Safe Water Fund emergency response, and climate initiatives; ensure these programs are credible and measurable; partner with external NGOs and governments; and translate impact outcomes into authentic storytelling.
• Leadership and Team Development: Lead, coach, and develop a lean, multidisciplinary team; set clear expectations and performance standards; foster a culture that balances creativity with discipline and experimentation with rigor; and build strong cross-functional relationships with product, sales, finance, and operations.

Required Qualifications

• 12 plus years of progressive leadership experience in marketing with demonstrated ownership of growth, performance, and ROI.
• Deep expertise in digital marketing, ecommerce, performance marketing, brand strategy, and retail or wholesale marketing.
• Proven ability to build and lead data-driven marketing organizations with clear accountability and execution discipline.
• Strong analytical mindset with experience in using data, dashboards, and insights to inform decisions and optimize results.
• Experience integrating brand building and performance marketing to drive both short term results and long term value.
• Demonstrated ability to lead purpose-driven or sustainability-focused initiatives with credibility, rigor, and real-world impact.
• Strong executive presence with the ability to influence across teams, partners, and senior stakeholders.
• Passion for LifeStraw’s mission and the belief that impact and profitability can and should reinforce one another.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.

Preferred Qualifications

• MBA or advanced degree preferred.