Content Marketing Manager at Avispa Technology Newark, NJ

Job Description

Content Marketing Manager 1285689

A leading podcast and audiobook company is seeking a Content Marketing Manager. The successful candidate will help meet our business objectives through the creation of new and ongoing consumer marketing campaigns highlighting our premium audio content, specifically within music storytelling. The ideal candidate demonstrates a highly creative, analytical and editorial mind. The company offers a great work environment!

Content Marketing Manager Pay and Benefits:

• Hourly pay: $65-$75/hr
• Worksite: Leading podcast and audiobook company (Newark, NJ 07102 - Hybrid)
• W2 Employment, Group Medical, Dental, Vision, Life, Retirement Savings Program, PSL
• 40 hours/week, 6 Month Assignment

Content Marketing Manager Responsibilities:

• Help plan and execute end-to-end customer-facing promotional campaigns to drive awareness, acquisition, engagement and revenue, and will implement business data to analyze campaign results and title-specific performance.
• Supporting the ideation and execution of customer-facing marketing campaigns, brand development, and release plans for franchise content in the music storytelling space
• Collaborate with talent, managers, creative teams, external stakeholders, and cross-functionally across internal departments in order to drive cohesive strategy, streamline communication, troubleshoot issues, and connect the dots between teams
• Contribute to all aspects of strategic initiatives through brainstorming collaborations, developing pitches, managing deliverables and approvals, facilitating talent relations, understanding best practices and new initiatives, and sharing feedback
• Assist with events, activations, and talent-focused efforts from start to finish, including pitching and developing ideas, aiding on-site, and overseeing the launch
• Identifying novel ways to innovate, generate buzz and create impact in strategically engaging target audiences for both legacy and newly launching music storytelling franchises
• Execute highly visible, go-to-market plans for premiere original programming properties, with a holistic eye on curating thoughtful and cohesive multi-surface and multi-channel touchpoints for new and existing customers
• Help develop, submit and manage creative briefs and deliverables lists for campaigns
• Working with internal stakeholders across teams to deploy content marketing communications and promotions to drive customer acquisition, and engagement and increase long-term member retention
• Work with external stakeholders to deliver marketing assets in a timely and professional manner
• Implement quality control to ensure all executions are done on time and correctly
• Liaise with creative teams to accurately and effectively share promotional plans, information, and feedback from partners
• Oversee the tracking of promotional assets and campaign activities via the creation, cataloging and tagging of campaign-specific referral markers and action codes
• Assist in the development of campaign decks for both internal and external partners
• Use data and analytics to report on the results of campaigns and determine opportunities to optimize, refine and overall improve campaign performance.

Content Marketing Manager Qualifications:

• 3-5+ years of experience in B2C and industry-facing marketing.
• Knowledge and/or experience within music, entertainment or media industries preferred.
• Background in online media and entertainment preferred.
• Strong organizational and project management skills with the proven ability to handle multiple projects, prioritize effectively, and deliver results in a fast-paced environment.
• Strong analytical capability and a solid understanding of success metrics.
• Ability to think both strategically and tactically.
• Demonstrated skills in building relationships and working effectively with all levels.
• Proficient knowledge of MS Office (Outlook, Word, Excel, PowerPoint).
• Thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven, enthusiastic and not afraid to take risks.
• Must be a self-starter, problem-solver, and quick learner who thrives in a fast-paced environment.
• Excellent verbal and written communication skills.