Portfolio Marketing, Analyst Relations Manager

Position Overview

Meta is expanding beyond our traditional ad products to develop enterprise solutions such as the WhatsApp Business Platform. In this new role, you will build and manage a global Analyst Relations program by establishing two‐way relationships with key industry analysts (e.g. Gartner, Forrester, IDC) and driving visibility and validation for our enterprise vision, product strategy, and customer success stories. You will strategize and execute analyst engagements, briefings, content creation, and cross-functional initiatives to support our go-to-market goals.

Key Responsibilities

• Develop and execute a comprehensive analyst relations strategy aligned with business goals and the product roadmap.
• Manage relationships with key industry analysts to ensure consistent, proactive, and two-way engagement.
• Coordinate briefings to communicate product launches, company news, and thought leadership initiatives.
• Prepare product experts for analyst engagements through briefing documents, Q&A prep, and follow-ups.
• Develop collateral and content for analyst briefings and events.
• Monitor analyst research and market trends to inform internal stakeholders and influence GTM strategies.
• Manage analyst evaluation cycles (e.g., Gartner Magic Quadrants, Forrester Waves, IDC MarketScapes) including submission and positioning strategies.
• Identify and execute sponsorship opportunities, including analyst events and thought leadership initiatives.
• Collaborate cross-functionally with Product Marketing, Communications, Product Management, and Executive Leadership to ensure strategic message alignment.
• Engage in additional outbound product marketing activities such as narrative and solution development, thought leadership, and sales enablement.
• Handle executive communications related to analyst relations.

Required Qualifications

• BA/BS degree.
• 8+ years of professional experience in marketing or related fields.
• Enterprise technology experience.
• Proven track record of running successful analyst relations programs.
• Experience collaborating with cross-functional teams to drive results.
• Ability to simplify complex concepts and communicate effectively with diverse audiences, including product, sales, executives, and customers.
• Experience at both strategic and tactical levels.
• Strong project and program management skills.
• Demonstrated capability in authoring external-facing narratives.
• Understanding of the analyst landscape.

Preferred Qualifications

• Familiarity with business messaging or customer engagement/experience and associated analyst communities.
• Data analytics experience.
• Experience working in product/solutions marketing.

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. From the launch of Facebook in 2004 to the evolution of apps like Messenger, Instagram, and WhatsApp, Meta continues to empower billions around the world. Now, as we move toward immersive experiences in augmented and virtual reality, we are shaping a future that transcends digital connections and physical boundaries.

Meta is an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, transgender status, sexual stereotypes, age, protected veteran status, disability, or any other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, in compliance with applicable laws. Meta participates in the E-Verify program in certain locations, as required by law. We are committed to providing reasonable accommodations for candidates with disabilities throughout our recruiting process.

Compensation & Benefits

• Compensation: $128,000/year to $186,000/year + bonus + equity + benefits. Individual compensation is determined based on skills, qualifications, experience, and location. The salary details reflect base compensation only.
• Bonus, Equity & Benefits: In addition to base compensation, Meta offers a comprehensive package of benefits. Learn more about benefits at Meta.