Marketing Analytics & Insight Lead

Position Overview

Client X leverages the power of technology, location, and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in North America. In this role, you will be responsible for driving Client X’s Marketing measurement approach—from collecting and analyzing data to making optimization recommendations. Compensation: $70K–$80K. This position is based at 140 Broadway, 40th Floor, NY, NY and currently follows a Hybrid work model (~3 days/week on-site, with the potential for increased on-site requirements based on business needs). This role reports to the Senior Manager of Interactive Services and works closely with the Marketing Team (Local, National, and Product Marketing), Sales Team (Local, National, and Sales Strategy, Analytics & Operations), as well as external performance Marketing vendor Tinuiti.

Key Responsibilities

• Contribute to Marketing initiatives by offering ideas and facilitating the establishment and measurement of KPIs.
• Work with Sales Strategy, Analytics, and Operations to evaluate campaign ROI.
• Organize and maintain all Marketing activity results data for insight development and benchmarking.
• Create and present regular and spot reports on Marketing performance.
• Identify opportunities for optimization and provide strategic recommendations.
• Analyze customer journey data across digital media channels such as email, search, and paid media.
• Evaluate new opportunities to evolve personalization strategies and execute cross-channel digital Marketing campaigns.
• Track campaign performance against key performance indicators including costs, impressions, clicks, CTR, CVR, engagement, and Sales leads.
• Tell a concise data story to drive actionable media decisions.
• Set up and conduct A/B testing and other automation efforts to optimize results.
• Collaborate with Sales and Marketing teams to ensure clear understanding of campaign performance.
• Recommend new techniques, tools, metrics, and strategies to improve targeting and measurement.
• Continuously update knowledge on digital industry trends, emerging platforms, and Marketing tools.

Required Qualifications

• Strong understanding of search engine optimization (SEO) and search engine marketing (SEM).
• Proficiency in both paid and organic (social) media Marketing strategies.
• Expertise in mathematics and statistical analysis to evaluate campaign costs and responses.
• Excellent communication skills for interacting with executives and delivering regular reports.
• Effective time management to meet campaign deadlines and deliver actionable insights.
• Proficient with tools such as Google Analytics, Google Tag Manager, Google Ads, LinkedIn Campaign Manager, and Microsoft Office (Word, Excel, PowerPoint).
• Familiarity with Customer Experience Platforms and CRMs (e.g., Sitecore and boostr) is a plus.
• Minimum of 3 years in an analytical role, preferably within digital Marketing analytics.
• Educational concentration in Marketing and/or analytics is preferable.

Benefits & Perks

• Hybrid Working Model: Approximately 3 days per week on-site with potential changes based on business needs.
• Location: 140 Broadway, 40th Floor, NY, NY.
• Competitive Compensation: $70K–$80K.