Director of Marketing at House Buyers of America Kansas City, MO

Position Overview

The Director of Marketing at House Buyers of America, based in Kansas City, MO, is responsible for implementing a data-driven, omnichannel marketing strategy across various channels—including web, email, social media, Google and Bing PPC, direct mail, TV, and radio—with a primary focus on growing our digital marketing channels. This fully remote role is pivotal in accelerating pipeline leads by targeting house buyers and sellers.

House Buyers of America is a renowned residential real estate investment company founded in 2001. We buy, renovate, and resell homes, providing a fast, hassle-free sale process without Realtor commissions. We are an equal opportunity employer that values diversity and inclusion.

Key Responsibilities

• Execute the company marketing strategy across all channels, including digital and traditional media.
• Drive lead generation and pipeline growth through data-driven digital and traditional marketing efforts.
• Streamline processes to maximize efficiency and drive continuous improvement in marketing initiatives.
• Analyze campaign performance and make strategic marketing decisions based on KPIs.
• Review and refine campaign audiences to ensure effective targeting of prospects.
• Continuously test and optimize campaigns to reduce cost per lead.
• Manage and recruit third-party consultants to support varied marketing mediums.
• Develop and enforce internal and external marketing policies and style guidelines.
• Lead corporate branding initiatives and oversee design and content on the corporate website.
• Track campaigns and generate data-driven reports using tools like Power BI and Tableau.
• Assist with the expansion into new geographic markets.

Required Qualifications

• 5+ years of marketing management experience in-house or at an agency, preferably in the B2C space.
• Bachelor’s Degree or higher.
• Proven experience developing and implementing company-wide marketing plans.
• Excellent computer skills, including proficiency with CRM platforms and data analytics tools.
• Strong written and verbal communication skills.

Benefits & Perks

• Competitive pay and great benefits to reward your expertise.
• Casual dress code with free snacks/drinks to keep you energized.
• Engaging team events and a work hard/play hard culture.
• Opportunity to join a fast-growing company with impressive performance, including a 119% revenue increase, 93% growth in gross profit, and a 63% rise in unit sales in Q2 2023.