Sr. Growth Marketing Manager, Paid Search
Sunoabout 1 year ago
Boston, Massachusetts, United States
Hybrid
Full-time
Junior Level (1-3 years)
Job Description
Position Overview
Suno is a music company for the next generation of creators. Its AI-powered platform makes it easy for anyone to create original music, empowering users to turn ideas into fully produced tracks in minutes. As a key member of the Growth team, the Senior Growth Marketing Manager (Paid Search) will own Suno’s acquisition strategy across intent-driven and app discovery platforms – including Google App Campaigns, Apple Search Ads, YouTube, and emerging mobile ad networks – reporting to the Performance Marketing Lead. This high-impact role is perfect for a data-driven operator who thrives on precision, experimentation, and efficiency.
Key Responsibilities
- Plan, manage, and optimize paid search campaigns across Google App Campaigns, Apple Search Ads, and YouTube
- Lead keyword strategy and bidding across both branded and non-branded queries to maximize subscription volume at efficient CAC
- Drive growth in top global markets including Japan, Germany, and South Korea through geo-specific strategies and localization
- Build initiative-level acquisition plans with detailed spend forecasts and LTV/CAC–based budget allocations by market
- Run a disciplined test-and-learn program across bidding, targeting, and funnel variations while partnering with analytics to surface actionable insights
- Collaborate with product and web teams to enhance post-click conversion rates through CRO, deep linking, and funnel testing
- Develop and analyze robust campaign performance reports using Singular and internal BI dashboards to guide optimizations
- Own retargeting strategies for free users, trials, and churned subscribers using Display and YouTube campaigns
- Stay current on platform changes, privacy regulations, attribution strategies, and AI-powered search features to maximize performance
Required Qualifications
- 3+ years of hands-on experience managing SEM, app campaigns, or mobile user acquisition for a B2C app or subscription business
- Deep experience with Google App Campaigns, Apple Search Ads, and performance-based YouTube campaigns
- Strong grasp of mobile attribution tools (e.g., Singular, Adjust, AppsFlyer) and experience working within SKAdNetwork constraints
- Fluency in campaign data analysis and optimization, with proficiency in Excel, cohort analysis, and LTV/CAC modeling
- Experience running localized campaigns across international markets with sensitivity to language, platform mix, and conversion flow nuances
- Ability to work cross-functionally with product, web, creative, and analytics teams to optimize acquisition performance end to end
- Familiarity with App Store Optimization (ASO) best practices and integration of paid and organic strategies
- Highly self-directed and comfortable owning strategy, execution, and reporting without heavy oversight
- Applicants must be eligible to work in the US
Preferred Qualifications
- A love of music (listening, exploring, making) is a huge plus
Benefits & Perks
- Generous Company Equity Package
- 401(k) with 3% Employer Match & Roth 401(k)
- Unlimited PTO & Sick Time
- Medical, Dental, & Vision Insurance (PPO w/ HSA & FSA options)
- Continued/Creative Education Stipend
- Generous Commuter Allowance
- Free In-Office Lunch Delivery (3 Days per Week)
- Compensation: The annual base salary range is $100,000 - $130,000
Required Skills
SEM Strategy
Google App Campaigns
Apple Search Ads
Mobile App Acquisition
Mobile Attribution Analysis
Paid Search Campaign Management
Campaign Optimization
International Marketing
Data Analytics
YouTube Advertising