Senior Vice President of Marketing

Position Overview

The Senior Vice President of Marketing is responsible for leading the development, implementation and execution of the Live! Hospitality and Entertainment, Spark Coworking, and related businesses' marketing strategy. This role specializes in creating and executing both short and long-range marketing approaches and managing change initiatives. Through leadership of the corporate marketing team and providing guidance to the field marketing team, the SVP Marketing plays a critical role in driving the company’s revenue and overall financial performance.

Key Responsibilities

• Lead the company's marketing efforts with a focus on digital and marketing technology, including website, social media, SEO, email, loyalty, and related initiatives.
• Develop, manage, and deliver breakthrough digital marketing solutions that grow system-wide traffic and revenue for Live! Hospitality and Entertainment, including Live! Districts, standalone concepts, and Spark Coworking.
• Guide the growth and performance of the hospitality and corporate marketing teams by setting clear expectations and managing performance.
• Provide marketing subject matter expertise and leadership to the field marketing team; lead cross-functional corporate/field marketing meetings to ensure alignment with overall objectives and revenue goals.
• Develop and manage the digital marketing budget, ensuring the achievement of annual budget goals.
• Oversee all digital marketing content, including social media, online, and related media.
• Partner with Cordish Gaming Digital Marketing Leadership to implement cross-company digital marketing solutions across all related business channels.
• Develop, implement, measure, and refine digital marketing solutions to maximize business results.
• Prepare and present high-quality recommendations and deliverables for executive-level discussions regarding strategy and execution.
• Lead with the highest level of integrity and accountability, serving as a role model for excellence and ensuring commitments are met.
• Build and sustain positive relationships with team members, guests, partners, and local communities, acting as an ambassador for Live!.
• Prioritize and reinforce teamwork, mutual cooperation, respect, and accountability; manage emotions and resolve conflicts as needed.
• Perform related duties as required.

Required Qualifications

• Minimum 15+ years of marketing leadership experience in a high-quality hospitality environment.
• Exceptional leadership, management, and analytical skills with a proven record of delivering superior financial performance and shareholder value.
• Demonstrated commitment to going above and beyond in achieving organizational goals.
• Strong oral and written communication skills.
• Bachelor's Degree in business or a related field.
• Ability to travel up to 50% of the working time.

Benefits & Perks

Compensation: The compensation for this position is $200,000 - $250,000 annually + bonus. Eligible employees are entitled to a comprehensive benefits package following the required eligibility period.

• Health, dental, and vision insurance
• Personal and vacation time
• 401(k) plan with employer match