Consumer Marketing Manager - Social Media

Position Overview

Location: US-California-San Jose
Compensation: $131,200 - $180,400 / year

We are looking for a Consumer Marketing Manager to join our rapidly expanding US Consumer Marketing team. We are seeking a passionate marketer and skilled communicator with a proven track record in managing and growing social channels.

Key Responsibilities

• Own the paid social strategy across key platforms (Meta, TikTok, Snapchat, Pinterest, YouTube, X/Twitter), ensuring alignment with broader business and marketing objectives.
• Develop annual and quarterly channel roadmaps, defining channel roles, investment strategy, testing priorities, and success metrics.
• Lead the planning, execution, and optimization of large-scale paid social campaigns, ensuring performance, efficiency, and scalability.
• Drive strategic partnerships with social platform partners, leading joint planning, testing roadmaps, and innovation opportunities.
• Partner closely with internal teams and external agencies to shape creative strategy, ensuring content is platform-native, audience-relevant, and performance-driven.
• Oversee campaign setup, trafficking, and QA processes, ensuring operational excellence and adherence to best practices.
• Analyze performance and deliver clear, executive-ready reporting, insights, and recommendations that inform optimization and future investment decisions.
• Identify opportunities to improve processes, tools, and ways of working to scale social media impact over time.
• Mentor and guide junior team members and agency partners, setting a high bar for strategic thinking and execution.

Required Qualifications

• Bachelor’s degree or equivalent experience.
• 6-10 years of consumer marketing experience, with a strong emphasis on paid social media.
• 4+ years of hands-on paid social experience, managing significant budgets across multiple platforms.
• Demonstrated experience owning channel strategy and driving measurable ROI across large-scale paid social programs.
• Deep expertise in platform-native social strategies across Meta (Facebook/Instagram), TikTok, Pinterest, YouTube, Snapchat, and emerging platforms.
• Strong understanding of the digital consumer ecosystem, including paid, owned, and earned social, and how they work together across the funnel.
• Proven analytical skills with the ability to translate data into clear insights, recommendations, and action plans.
• Experience with media planning, budget management, testing frameworks, and performance analysis.
• Exceptional communication and stakeholder management skills, with the ability to influence cross-functional partners and senior leadership.
• Highly organized, proactive, and comfortable managing multiple priorities in a fast-paced environment.

Benefits & Perks

• Medical, dental, and vision coverage (with Health Savings Account option for some plans) for employees and eligible dependents.
• Discounts on Invisalign and Vivera after 90 days of employment for employees and their eligible dependents.
• Back-up Child/Elder Care and access to a caregiving concierge.
• Family forming benefits available under eligible health plans.
• Breast Milk Delivery and Lactation Support Services.
• Employee Assistance Program.
• Hinge Health Virtual Physical Therapy available for employees and eligible dependents.
• Short-term and long-term disability insurance, Basic Life Insurance, and Accidental Death and Dismemberment coverage with optional supplemental plans.
• Flexible Spending Accounts for healthcare, dependent care, and pre-tax commuter benefits.
• 401k plan with a discretionary company match, offering traditional, Roth, and after-tax contribution options.
• Employee Stock Purchase Program for eligible employees.
• Paid vacation, sick time, company-designated holidays, parental leave, and additional time off for bereavement or jury duty.