Marketing Specialist

Position Overview

The Marketing Specialist is responsible for assisting with the development and execution of integrated marketing campaigns that drive awareness, engagement, and sales for Sacramento Kings single-game tickets, ticket products, and lead generation initiatives. Working closely with the Creative, Business Intelligence, Ticket Sales, and Retail teams, the role supports revenue goals and fan base growth through strategic advertising and communication across digital, traditional, and out-of-home channels. The ideal candidate is detail-oriented, collaborative, and innovative, thriving in a fast-paced, dynamic environment.

Key Responsibilities

• Assist with developing and executing comprehensive marketing plans for single-game ticket sales, multi-game plans, memberships, and lead generation initiatives.
• Manage project timelines, deliverables, and communications across internal stakeholders and external partners to ensure timely campaign launches.
• Support media planning and creative development across digital advertising (paid social, search, programmatic, CTV), traditional media (radio, TV, print), and out-of-home channels (billboards, in-arena).
• Collaborate with the Creative team to produce compelling advertising assets, oversee timelines and approvals, and ensure proper delivery.
• Work with the Business Intelligence team to evaluate campaign performance, analyze data, and optimize strategies.
• Coordinate with Ticket Sales to align marketing strategies with sales objectives and drive qualified leads.
• Partner with Ticket Sales & Service teams to support member events, communications, and retention campaigns.
• Manage email and SMS marketing campaigns focused on ticket sales, engagement, and retention.
• Contribute to database growth and email/SMS list-building initiatives for long-term audience development.
• Coordinate with vendors and partners for the timely and accurate delivery of marketing assets, media placements, and reports.
• Identify marketing trends, fan engagement opportunities, and emerging technologies to enhance campaign effectiveness.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3-4 years of experience developing and executing marketing strategy at a professional sports team, brand, or agency.
• Proven experience executing multi-channel marketing campaigns across digital, traditional, and out-of-home platforms.
• Excellent project management skills with the ability to balance multiple initiatives and deadlines.
• Highly collaborative, self-starter, adaptable, and organized in fast-moving environments.
• Strong interpersonal and communication skills with keen attention to detail and brand alignment.
• Flexibility to work nights, weekends, and holidays as needed.

Benefits & Perks

Compensation: The salary range for this full-time, non-exempt role is $50,000 - $55,000. Offers will be made within the provided salary parameters, taking into account years of experience, skills, and other relevant factors.

Total compensation & offer package includes:

• Comprehensive Medical, Dental, and Vision benefits for employees and dependents
• Paid Time Off + 11 Paid Holidays
• Employer 401(k) match
• Sacramento Kings home game tickets, concert tickets, team store discounts, and more!