Vice President, Trade Development - Inside Sales

Build and scale a best-in-class performance management and service model for supplier partners

Own the Inside Sales & Customer Care operation and manage the strategic BPO partner

Lead, develop, and manage Business Managers, including performance management, coaching, career development, and accountability

Define service standards, engagement routines, accountability frameworks, dashboards, scorecards, and reporting cadences

Serve as the Center of Excellence and connection point for markets

Develop processes, tools, technology solutions, escalation frameworks, and decision-rights structures

Partner with Trade Analytics to deploy automation, analytics, and enablement tools

Define account-service rules, criteria, and decision logic for Inside Sales

Establish and enforce service-level agreements and KPIs across revenue, accounts, call coverage, response time, resolution quality, conversion, and program adherence

Drive daily performance oversight of the Inside Sales & Customer Care operation

Partner with Technology Strategy & Enterprise Transformation on BPO management, technology deployment, and innovation

Continuously evaluate and evolve the Inside Sales & Customer Care model for coverage, performance, and cost-effectiveness

Design and steward an enterprise-wide commercial capability framework for Business Managers

Define commercial excellence standards and raise commercial acumen across the Business Manager population

Build the roadmap with Trade Leadership, Trade Analytics, Supplier Brand Development, Commercial Strategy, Finance, and other partners

Partner with Enterprise Learning & Development on curriculum design and delivery

Provide practical commercial tools, frameworks, and resources

Develop capability tools, governance structures, and performance routines

Drive measurable improvement through KPIs tied to business outcomes

Embed capability development into the operating model

Requirements

Bachelor's degree: in related field and/or equivalent training and work experience

Minimum of 10 years: of senior leadership experience in beverage alcohol distribution, CPG, sales, trade development, or related industries

Proven track record: building and scaling commercial operating models, driving revenue growth, and establishing enterprise-wide governance, performance, and accountability frameworks

Deep expertise: in commercial strategy, supplier economics, sales execution, financial management, and translating strategic priorities into market results

Demonstrated success: leading large, geographically dispersed teams and managing complex vendor, supplier, and strategic partner relationships

Strong analytical: and business planning capabilities

Advanced use: of CPG data, KPI development, SLA management, and performance optimization

Exceptional executive: communication, stakeholder management, and influencing skills

Ability: to align cross-functional leaders and drive organizational change

MBA preferred

Direct experience: in beverage alcohol distribution preferred

Familiarity: with inside sales and customer care operating models preferred

Background: building commercial capability or enablement programs at enterprise scale preferred

Experience: managing organizational change and team buildouts preferred

Exposure: to ERP ecosystems such as SAP S/4HANA preferred

Core Competencies

Demonstrates expertise in building and scaling commercial operating models, driving revenue growth, and establishing governance frameworks. Proficient in leading large teams, managing complex vendor relationships, and optimizing performance through KPIs and analytics.

Highest-signal resume keywords

• Commercial Strategy
• Performance Management
• KPI Development
• Stakeholder Management
• Organizational Change

ATS Optimization Keywords

• Hard Skills
• Commercial Operating Models
• Sales Execution
• Financial Management
• Data Analysis
• Performance Optimization
• Governance Frameworks
• Accountability Frameworks
• SLA Management
• Trade Development
• Beverage Alcohol Distribution

Soft Skills

• Executive Communication
• Influencing Skills
• Team Leadership
• Coaching
• Cross-Functional Alignment

Certifications & Qualifications

Bachelor's Degree:

MBA Preferred:

Industry Keywords

• CPG
• Inside Sales
• Customer Care
• Supplier Economics
• Trade Analytics

Tools & Technologies

• KPI Dashboards
• Performance Scorecards
• Automation Tools
• Analytics Tools
• ERP Ecosystems