Head of Marketing
Job Description
Head of Marketing
About the Company
Nationally accredited provider of continuing education for healthcare professionals.
Industry
E-Learning
Type
Privately Held
Founded
2015
Employees
11-50
Categories
- CE
- Continuing Education
- Dental CE
- Nursing CE
- Pharmacy CE
- Professional Development
About the Role
As the Head of Marketing, you will play a pivotal role in the executive leadership team, developing and executing a comprehensive marketing strategy for our dynamic company. This position is ideal for a leader who embodies both strategy and execution, allowing you to shape high-level initiatives while also engaging in the day-to-day marketing operations.
Your primary focus will be to scale our direct-to-consumer (DTC) subscription business, enhancing brand positioning, implementing effective organic growth strategies, optimizing user acquisition, and driving significant revenue growth. Reporting directly to the CEO, you will oversee all aspects of marketing strategy and execution across multiple channels. This role demands a proactive leader adept at utilizing advanced tools for efficiency and sustainable growth.
Travel Percent
Less than 10%
Functions
- Marketing
Skills
- Marketing required
- Marketing Automation required
- Marketing Strategy required
- Marketing Analytics required
- Market Segmentation required
- Marketing Management required
- Marketing Campaign Management required
- Marketing Execution required
- Marketing Technology required