Product Marketing, Senior Advisor

Position Overview

Remote Work: Yes. At Zebra, we are a community of innovators developing smart solutions for our customers and partners. Being part of Zebra Nation means you are seen, heard, valued, and respected. Here, you will push boundaries to redefine the work of tomorrow while learning and leading in a forward-thinking environment.

Our Intelligent Automation (IA) Portfolio Marketing team is seeking a product messaging and use case strategist. You will translate technical automation concepts into clear, customer-focused narratives for our IA portfolio (Machine Vision, Fixed Industrial Scanning, RFID). You will act as a bridge between Product Management, Product Marketing, and Partner Enablement, ensuring alignment and a compelling product narrative throughout the product lifecycle. Travel expectation: Up to 25%.

Key Responsibilities

• Engage early in the product development cycle to identify and shape use cases and product narratives before launch.
• Capture, document, and standardize validated automation use cases from product & solutions teams, partner collaborations, CoEs, and field projects.
• Collaborate closely with Product Managers and Product Marketers to translate technical features into customer-centric benefits and compelling stories.
• Assist the communications team in maintaining a consistent flow of information to keep partners informed about new use case opportunities and updates.
• Establish a systematic approach for publishing use case success stories, from initial capture to marketing assets and sales enablement tools.
• Prepare messaging and collateral well ahead of launch deadlines to avoid last-minute gaps.
• Collaborate on product refresh and retire programs in alignment with vertical marketing leads, channel marketing managers, and field marketing managers based on quarterly business results.
• Activate global product marketing content selectively in marquee media outlets & events and drive targeted inbound digital (SEO/SEM) campaigns.
• Drive sales use cases and propositions for portfolio-specific overlay sales teams.
• Monitor and respond to primary competitors’ regional marketing campaigns and messaging.

Required Qualifications

• BA/BS degree
• 12+ years of work in sales, engineering, or marketing roles
• Expertise in intelligent automation technologies, markets, customer environments, and partner ecosystems
• Product marketing and/or comparable product management or development experience
• Ability to understand technically how products contribute to creating and delivering solutions
• Travel expectation: Up to 25%

Preferred Qualifications

• Understanding of holistic go-to-market readiness, especially regarding channel readiness for the portfolio
• Influence, negotiation, and partnership skills with product teams
• Ability to drive results and execution through a virtual team in a matrixed organization
• Organizational agility in matrix and indirect management environments
• Clarity of thinking & vision with keen prioritization skills
• Excellent presentation and communication skills
• Willingness to actively participate with vertical marketing teams
• Experience in competitive analysis focused on neutralizing and responding to regional marketing tactics

Benefits & Perks

• Compensation: Base salary range of USD 138800.00 - USD 208200.00 Yearly, with eligibility for cash incentive programs.
• Comprehensive benefits including healthcare, wellness programs, inclusion networks, and continued learning and development offerings.
• Traditional insurances, parental leave, employee assistance programs, and paid time off offerings (varies by location).
• Community service days and a commitment to a diverse, inclusive work environment.

Zebra is an equal opportunity employer and a federal contractor committed to an alcohol and drug free workplace.