Sales Development Representative – Entry Level (Washington, DC | Office-Based)

Position Overview

At Informa TechTarget, the Sales Development Representative (SDR) will be instrumental in driving our growth by sourcing meetings that create content marketing programs in partnership with some of the world's largest brands. In this role you will serve as the front line, introducing our content strategy and development expertise to existing clients and potential prospects while generating revenue through phone, email, and LinkedIn outreach for our Account Executives.

Salary: $50,000 -- $55,000 based on experience, plus commission.
Location: Washington, D.C.

Key Responsibilities

• Research, source and secure leads to build pipeline for our Account Directors.
• Make outbound sales calls against an assigned territory.
• Actively participate in weekly meetings to recognize achievements, exchange insights, and overcome challenges.
• Leverage email to engage target prospects.
• Manage social media tools for inbound prospect development.
• Interact with target prospects and provide a high-level value proposition.
• Generate qualified leads and set sales appointments.
• Manage and update prospecting status via CRM.
• Seek innovative approaches and best practices to expand understanding of how content marketing programs unlock value for TechTarget customers.

Required Qualifications

• 1-3 years of experience, ideal for early-career professionals or recent college graduates looking to build a successful career in B2B sales.
• A self-starter with a growth mindset who proactively takes initiative and seeks continuous improvement.
• Education: Bachelor's degree required, preferably in business, marketing, communications, or a related field.
• Exceptional written and verbal communication skills with the ability to craft persuasive messaging and engage clients across various channels.
• Strong work ethic with a high-energy mentality, capable of making 50+ calls per day while maintaining professionalism.
• Proficiency in using Microsoft Office and social media platforms (Excel, Word, PowerPoint, LinkedIn) to support prospecting and relationship building.
• Demonstrated ability to meet and exceed monthly performance targets, particularly in securing advertising and content marketing partnerships.
• Strong time management and organizational skills to effectively manage multiple accounts, sales pipelines, and deadlines.

Benefits & Perks

• Freedom & flexibility: Enjoy a flexible work environment with various working patterns based on trust and mutual success.
• Great community: Be part of a welcoming culture that values in-person and online social events, diversity, and inclusion.
• Broader impact: Take up to four days per year to volunteer, with charity match funding available.
• Career opportunity: Access bespoke training, mentoring platforms, and on-demand courses to develop your career.
• Time out: Benefit from unlimited paid time off (PTO) along with 10 national holidays to maintain a healthy work-life balance.
• Competitive benefits: Enjoy a 401k match, parental leave, and an ESPP offering company shares at a minimum 15% discount.
• Wellbeing support: Access support through EAP assistance, mental health first aiders, and a wellness app.
• Recognition: Be rewarded for great work through global awards and kudos programs.
• International collaboration: Work with teams around the world at an internationally recognized company.