Vice President of Marketing, Admissions & Enrollment Growth

Position Overview

The Vice President of Marketing, Admissions & Enrollment Growth will spearhead admissions and enrollment growth across multiple locations for a Private Equity–backed organization in the Facilities Services industry. This is a hands-on, builder role ideal for a senior marketing executive passionate about aviation or piloting. The role involves modernizing the marketing technology (MarTech) stack, scaling digital acquisition channels, and building performance-driven enrollment engines. Key collaborations include partnering with the Chief Executive Officer (CEO) and Private Equity stakeholders. Travel Requirement: Less than 10%.

Key Responsibilities

• Spearhead admissions and enrollment growth across multiple locations.
• Modernize and optimize the MarTech stack to build scalable, performance-driven enrollment engines.
• Lead full-funnel digital marketing strategies and scale digital acquisition channels.
• Partner with the CEO and Private Equity stakeholders to define and execute growth initiatives.
• Translate data into actionable insights directly tied to revenue growth.

Required Qualifications

• 12-15+ years of experience in admissions, enrollment, or demand-driven growth marketing.
• Proven track record driving multi-site enrollment growth through digital channels.
• Deep expertise in modern marketing tools, platforms, and analytics.
• Strong business acumen with a data-driven, execution-oriented approach in a lean, PE-backed environment.
• Experience aligning marketing strategies with overall revenue outcomes.