Director of Digital Marketing
ULINE6 months ago
Milwaukee, WI, United States
On-site
Full-time
Junior Level (1-3 years)
Job Description
Position Overview
Uline is seeking a Director of Digital Marketing at its Corporate Headquarters (12575 Uline Drive, Pleasant Prairie, WI 53158). In this role you will lead strategy, inspire a team, and drive growth by guiding the Paid Search program with a multimillion-dollar budget. Backed by 45+ years of success, Uline offers a stable platform for career growth.
Key Responsibilities
- Shape end-to-end Paid Search strategy across Google, Bing and new digital platforms.
- Manage and optimize a significant media budget with an agile, test-and-learn mindset.
- Identify opportunities for growth through audience segmentation, automation and new channel exploration.
- Champion Paid Search as a key revenue driver across a broad product portfolio including packing materials, office supplies, warehouse supplies and more.
- Inspire, develop and mentor a team of search marketers to deliver strong results.
Required Qualifications
- Bachelor's degree in marketing, advertising, business or a related field; MBA preferred.
- 10+ years of digital marketing experience with a strong focus on Paid Search.
- Experience managing large-scale budgets and delivering ROI at scale.
- Strong strategic leadership and team-building skills, with a collaborative, hands-on approach.
- Fluent in data, attribution and search tech platforms such as Skai, Google Analytics, Google Ads, etc.
Benefits & Perks
- Complete health insurance coverage and 401(k) with 6% employer match that starts day one!
- Multiple bonus programs.
- Paid holidays and generous paid time off.
- Tuition Assistance Program covering professional continuing education.
- On-site cafe and first-class fitness center with complimentary personal trainers.
- Over four miles of beautifully maintained walking trails.
Required Skills
Google Ads
Bing Advertising
Budget Management
Paid Search
Google Analytics
Team Leadership
Digital Marketing Strategy