Social Media & Content Strategy Lead

Position Overview

Made is building the unified platform for homeownership. As our Content Strategy Lead, you will own Made’s voice, storytelling, and organic growth channels—crafting high-impact content across social, email, blog, and community formats that connects with homeowners nationwide.

Key Responsibilities

• Develop and execute a content roadmap aligned with Made’s brand, product launches, and growth goals.
• Write, edit, and produce high-quality content for social, email, blog, and video channels.
• Build and engage our organic social presence, growing a community around Made’s mission.
• Collaborate with growth marketing, product, and partnership teams to support campaigns and product launches.
• Define and maintain Made’s brand voice and tone across all owned channels.
• Track content performance, run experiments, and optimize strategies to improve engagement and reach.
• Work cross-functionally with design, marketing, product, and partnerships to ensure alignment with strategic priorities.

Required Qualifications

• 3–6 years in content strategy, editorial, or organic marketing roles.
• Proven track record of scaling content and growing audiences at a fintech, early-stage startup, or through building your own brand.
• Strong writing and storytelling skills with the ability to adapt tone and format for different channels.
• Experience managing social media platforms, content calendars, and organic campaigns.
• Ability to thrive in a fast-paced startup environment with shifting priorities.

Preferred Qualifications

• Experience in fintech, real estate, or home services.
• Familiarity with SEO, analytics tools, and content performance measurement.
• Basic design or video editing skills for creating on-brand assets.

Benefits & Perks

• Base Compensation Band: $65,000-$115,000. Base salary is determined based on your experience, qualifications, and skills.
• Compensation: Competitive salary with a meaningful stake in the company via equity, and a 401k plan.
• Health & Well-being: Comprehensive medical, dental, and vision benefits to support your physical and mental health.
• Grow Together: Company-wide orientation and continuous learning & development opportunities, including regular review cycles with 360-degree feedback.
• Play Together: Quarterly budgets for team and company outings—perfect for team swag, cooking classes, or team dinners.
• Generous Time Off: Flexible paid time off, sick days, and 11 company holidays.