Marketing Operations/Automation Manager - Redpoint CDP & Hupspot

• ** On-site, 5 days/week (non-negotiable) ***

Are you the kind of marketer who cares about inbox placement rates as much as revenue impact?

Do you get energized building segmentation logic that actually drives cross-sell, renewals, and retention — not just sending campaigns into the void?

Our client is a growing multi-service organization investing heavily in its customer data infrastructure and marketing automation ecosystem — and we’re creating a net-new role to own it.

You’ll own:

• ✔ HubSpot CRM (end-to-end workflows, segmentation, lifecycle)
• ✔ Redpoint CDP (launch + operationalization)
• ✔ Multi-channel journey orchestration (email, SMS, direct mail)
• ✔ Deliverability, domain health & inbox performance
• ✔ Consent governance (GDPR, CCPA, CAN-SPAM)
• ✔ MarTech expansion as the stack evolves (CTM & beyond)

You’ll also serve as the bridge between Marketing and IT/Data — translating business objectives into technical requirements and ensuring audience logic and measurement are clean, precise, and revenue-aligned.

🎯 What success looks like:

• • Full ownership of HubSpot & Redpoint within 90 days
• • Improved segmentation precision + individualized journeys
• • CDP fully launched and driving revenue use cases
• • Strong cross-functional alignment between Marketing & Data
• • Sustained email health and compliance governance

We’re looking for someone with:

• – 5–8 years in marketing automation / CRM / CDP ownership
• – Deep hands-on HubSpot experience
• – CDP experience (Redpoint strongly preferred)
• – Strong lifecycle and audience logic capabilities
• – Experience embedding compliance into workflows
• – Ability to translate marketing needs into technical specs

If you’ve ever said:

“I don’t just run campaigns — I build the system that scales them,”

this might be your role.