Digital Experience Director, Marketing

Position Overview

Liberty Mutual is seeking a visionary Digital Experience Director who is passionate about transforming the digital landscape for thousands of independent insurance agents. In this role you will shape the future of agent‐facing digital platforms through innovative MarTech solutions and collaborative strategies. You will work closely with senior leadership and cross‐functional teams in fast-paced, agile environments to drive digital transformation. Applicants from across the U.S. are welcome, with a preference for candidates located in Seattle, WA or Boston, MA.

Key Responsibilities

• Develop and execute short- and long-term strategies to enhance digital agent experiences in complex digital ecosystems and B2B environments.
• Serve as a trusted consultant to senior leadership by translating marketing needs into actionable technology requirements in collaboration with Product Owners, IT, and user experience specialists.
• Collaborate with digital marketing, content, creative, and research teams to bring marketing strategies to life across web properties using advanced content management systems and design principles.
• Advance personalization and behavioral automation by applying data-driven decision-making and test-and-learn methodologies.
• Guide cross-functional teams in agile settings, ensuring strategic alignment and operational buy-in across a matrixed organization.
• Lead a skilled team to enhance email marketing capabilities via Salesforce Marketing Cloud, developing best practices and streamlining processes.
• Measure and communicate the impact of digital initiatives using advanced analytics, crafting compelling stories for stakeholders.
• Foster a collaborative and innovative team culture that supports talent development and a dynamic work environment.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications or a related field (or equivalent experience) and 10+ years of progressively responsible experience in a marketing-driven organization.
• Extensive theoretical, practical, and industry knowledge with a thorough understanding of customer segmentation and management techniques.
• Proven ability to integrate marketing strategies and programs across multiple sectors, with experience in Insurance or multi-channel service-marketing industries.
• Strong project management skills along with exceptional analytical, communication, problem-solving, and interpersonal skills.
• Solid knowledge of relevant technologies essential for modern digital initiatives.

Preferred Qualifications

• MBA is highly desired.
• Familiarity with Liberty Mutual's products and marketing efforts.
• Budget management experience.

Benefits & Perks

• Compensation: Competitive salary range based on skills, experience, education, certifications, and location, with potential commission and bonus earnings.
• Comprehensive benefits that support your overall well-being and work-life balance.
• Workplace flexibility, professional development opportunities, and supportive initiatives that foster an inclusive culture.
• Access to various Employee Resource Groups designed to help every individual thrive.

To learn more about our benefits, please visit: https://LMI.co/Benefits