Marketing Specialist

Position Overview

Universal Avionics is seeking a motivated and detail-oriented Marketing Specialist to support marketing efforts through a variety of employee and customer‐facing activities. This role is responsible for creating and managing sales collateral, coordinating events, maintaining the CRM system, and collaborating across departments to drive lead generation and sales. It is an exciting opportunity for someone passionate about marketing and technology within a dynamic organization.

Key Responsibilities

• Manages the planning, coordinating, and executing of company and customer events, including trade shows, conferences, and webinars.
• Manages expenses within the marketing budget to ensure cost-effective use of resources.
• Coordinates with external vendors and agencies to ensure timely and quality delivery of marketing materials.
• Keeps track of marketing assets to ensure their timely delivery and proper organization.
• Collaborates with the marketing team to plan, execute, and track campaigns that drive lead generation and sales.
• Creates and manages sales collateral, presentations, case studies, and other support materials for the sales process.
• Maintains and optimizes the CRM system, ensuring accurate and up-to-date information and building/querying reports.
• Develops and implements strategies to enhance customer engagement and satisfaction for long-term relationships.
• Conducts market research and competitive analysis to provide insights and recommendations to sales and marketing teams.
• Collaborates with cross-functional teams including sales, product development, and customer service to ensure cohesive marketing strategies.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 1-3 years of experience in marketing, sales enablement, or a related field.
• Experience with marketing campaign management and execution, including email marketing and social media.
• Experience in event planning and coordination.
• Familiarity with market research techniques and data analysis.
• Proficiency in CRM systems and other marketing/sales software.
• Knowledge of SEO, keyword research, and content optimization.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a cross-functional team environment.
• Experience in the aviation or manufacturing industry is a plus.

Benefits & Perks

• Benefits eligibility starts on your first day as a full-time employee at Universal Avionics.
• Medical insurance (multiple plan options, including low-deductible PPO)
• Preventive care covered at 100%
• Affordable copays for doctor visits, urgent care, and prescriptions
• Teladoc virtual care access
• Vision coverage through VSP (includes exams, frames, and lenses)
• Dental insurance (covers preventive, basic, and major services)
• 401(k) with immediate safe harbor match (100% match on up to 4% of pay after 60 days)
• 9/80 work schedule option – every other Friday off
• Vacation, sick time, and 14 paid holidays (including a week in December)
• Tuition reimbursement
• Gym reimbursement
• Wellness programs: Vitality (earn rewards for healthy habits) and One Pass Select (discounted access to gyms, fitness apps, and more)
• Travel assistance and employee discounts
• Employee Assistance Program (EAP) and emotional wellness support: Up to 3 free counseling visits per issue/year through Reliance Matrix; Up to 6 free counseling sessions per issue/year through Health Advocate; includes mental health, financial, legal, work-life, medical navigation, and life coaching support
• And more!