Confidential is hiring: Director of Online Advertising in Jacksonville

Position Overview

The Director of Online Advertising will spearhead the development, implementation, and management of a comprehensive online advertising strategy. This role is responsible for overseeing SEO and SEM campaigns, optimizing the advertising budget to achieve a positive ROI, and leveraging data-driven insights to forecast trends and adjust strategies. Collaboration with cross-functional teams and staying up-to-date with emerging digital advertising trends in the healthcare industry are essential.

Key Responsibilities

• Spearhead the development, implementation, and management of the online advertising strategy.
• Lead and oversee all SEO and SEM campaigns.
• Optimize the overall advertising budget to achieve a positive ROI.
• Utilize data-driven insights to forecast trends and adjust strategies.
• Collaborate with cross-functional teams to create engaging digital content.

Required Qualifications

• Bachelor’s degree in marketing, business, or a related field.
• Minimum 5 years' experience in online advertising, specifically within the healthcare industry.
• Deep understanding of the healthcare sector and digital advertising trends.
• Proven track record of delivering strong ROIs on digital advertising campaigns.
• Strong leadership and management skills
• Proficiency in budget management, forecasting, and data analysis.
• Excellent communication and presentation skills.