Marketing Coordinator Marketing Assistant
Insomnia Cookies4 months ago
Philadelphia, PA, United States
On-site
Full-time
Junior Level (1-3 years)
Job Description
Position Overview
Insomnia Cookies is on a journey to become the most imaginative sweet indulgence brand in the world. As we grow our company and community of Insomniacs, we are adding a skilled Marketing Coordinator to join our Marketing team based out of our HQ in Center City Philadelphia and reporting directly to the Senior Marketing Activations Manager. The role supports, coordinates and manages key marketing programs while working cross-functionally with the marketing and operations teams.
About Us: Founded in a college dorm room by Seth Berkowitz, Insomnia Cookies has evolved into a cult brand with over 235 stores nationally, renowned for its warm, delicious cookie delivery all day and late into the night.
Sweet Position Perks
- A competitive base salary plus annual bonus compensation package
- Enrollment in our Cookie Jar deferred compensation program
- Excellent comprehensive benefits coverage including medical, dental, vision, prescription plans and pet insurance
- 401K with contribution match
- 3 weeks paid vacation plus 2 Insomnia Cookies personal wellness days
- Company cell phone and laptop
Job Responsibilities
- Helps to maintain and grow new and existing marketing programs including student ambassadors, social media influencers, fundraising requests and community partners
- Partners with Insomnia's field operations team to provide local marketing support including coordinating product donations, events, sponsorships, partnerships and more
- Supports the awareness of new store openings through identifying and working with local social media influencers
- Assists in the creation and management of influencer campaigns via an Influencer Management platform to support campaign goals and objectives
- Communicates with, and develops ways to engage, Insomnia Cookies' roster of college athletes
- Helps with logistics for local marketing activations with our Insomnia Ice Cream truck and experiential CookieLab
- Works closely with creative, brand and digital marketing teams to support marketing events and brand activations
- Travels occasionally throughout the Philadelphia-area and to other markets to assist with marketing events, new store openings and brand activations
- Ensures timely communications to the field team for all local marketing initiatives and activations
Desired Qualifications
- Undergraduate degree in marketing, social media, advertising and/or communications or a relevant field
- 1-2 years experience in food or retail marketing, marketing activations, event management, influencer management or similar roles
- Strong organizational and project management skills
- Capable of working with and rallying multiple departments/disciplines around common goals
- Willingness to learn and apply understanding of retail operations
- Leadership ability
- Strong written and oral communications skills
- Proactive and results-oriented
- Ability to thrive in a fast-paced environment
- Comfortable traveling to new places and working occasional evening or weekend events
Required Skills
social media strategy
written and oral communication
event coordination
organizational skills
project management
influencer management
cross-functional collaboration
marketing activations