Director of Digital Marketing

Position Overview

As the Digital Marketing Director with proven experience in digital platforms such as social, website and email, you will be responsible for the overall digital experience with specific emphasis on website, social and digital marketing strategy. Reporting to the VP, Director of Marketing Operations and Digital Engagement, you will be part of Lockton's Global Marketing & Communications organization, serving as a digital marketing advisor/consultant to business marketing partners and managing a team of website and social media managers. In this role, you will collaborate with key stakeholders across the organization, including members of Lockton’s senior leadership team, to create and maintain the website strategy, shape the digital analytics story, and develop an integrated email campaign strategy while overseeing the day-to-day execution of Lockton's U.S. website.

Key Responsibilities

• Develop and execute effective digital marketing campaigns across multiple channels including paid search, social media, email marketing, and SEO.
• Collaborate with cross-functional teams to ensure digital marketing efforts align with business objectives and brand guidelines.
• Act as a strategic consultant with business and marketing stakeholders to design an optimal web experience incorporating SEO strategy and optimal UX design.
• Perform competitive analysis to understand industry trends, competitor digital activities, and identify opportunities.
• Oversee social media strategy ensuring alignment with broader digital experiences pertaining to strategy, reporting, and analytics.
• Collaborate with regional digital managers across the UK, Europe, Australia, Asia, MENA, Latin America, and North America to share digital best practices.
• Identify key performance indicators (KPIs) for website performance and programs, analyze activity, and report insights to recommend website improvements.
• Provide direction for future state email strategy and implement email marketing strategies that integrate with multi-channel digital campaigns.
• Stay up-to-date with digital marketing trends and tools, making strategic recommendations to foster growth and innovation.

Required Qualifications

• Minimum 7 years of experience managing and/or supporting digital strategy for a B2B brand or agency.
• Bachelor's degree required, preferably in Communications, Digital Marketing, Journalism, PR, or a related field.
• Experience in leading digital and/or website strategy for a global, matrixed enterprise with diverse audiences.
• Familiarity with marketing tools such as GA4 (Google Analytics), email marketing platforms (Salesforce Marketing Cloud), and content management systems (Contentful).
• Proven ability to deliver a digital/website strategy and provide actionable insights to the business.

Preferred Qualifications

• Self-motivated, driven to make an impact, tenacious, and comfortable with ambiguity while being results-focused and collaborative.
• Ability to switch between strategic planning and hands-on execution, with strong action-orientation and flexibility.
• Proven ability to quickly build strong relationships and work seamlessly across various teams and levels, including with executives and fellow marketers.
• Strong analytical, critical thinking, project management, and communication skills.
• Working knowledge of digital analytic tools such as Google Analytics, LookerStudio, and Hotjar, with experience in measuring and presenting digital marketing impacts.