Marketing Manager at Core Education Washington State

Marketing Manager job at Core Education. Washington State.

About Core Education :

Core Education is a Public Benefit Corporation with a vision to transform the business model of higher education. We accomplish this as a long-term, mission-critical operating partner of colleges and universities, leveraging our economies of scale to achieve operational effectiveness, technological efficiency, and market expansion.

At Core Education, we are recruiting a dynamic result-oriented, creative Marketing Manager to support one of our partners in the Seattle Washington area.

What you will do :

• Craft new life-cycle marketing campaigns, through research, understanding of the arts education space and competitive landscape, impactful audience targeting, and effective messaging.
• Work with cross-functional teams across the school, Admissions, Academics, Student Life, Advancement, and School Extensions to unify branding and craft creative campaigns to increase awareness and drive engagement/attendance.
• Collaborate with the Director to develop display and search ads marketing program.
• Analyze datasets of diverse sizes and complexities and report on performance and establish baseline for forecast future performance.
• Lead event marketing campaigns from development of marketing materials to distribution and implementation.
• Manage and oversee WordPress website, web updates, SEO development of new pages and features and content management/creation.
• Support the rest of the marketing team with social media and other marketing initiatives.

Qualifications :

• Ability to juggle multiple projects at once while executing strong organizational, project management, and relationship management skills.
• Solid digital marketing acumen, including demonstrable knowledge of search and display ads, and email marketing best practices.
• Successful record of executing, measuring, and optimizing multi-touch consumer journey campaigns across multiple digital channels to deliver on performance targets.
• 2+ years’ experience with google ads, both search and display
• 2+ years’ experience running drip email campaigns.
• 1-2 years working directly in a CRM, bonus points for experience in Slate.
• Experience with SEO, a plus.
• Experience working on WordPress sites, required.
• Experience managing/mentoring junior staff is a plus.

Software Skills :

• Adobe Creative Suite (i.e. Photoshop, Illustrator, etc.)
• A CRM: Slate, Salesforce, HubSpot
• Google Analytics
• Google AdWords
• MailChimp or Buzz stream

Location:

Hybrid 3 days per week on campus in downtown Seattle, WA

Equal Opportunity Employer:

Core Education is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Core Education will not tolerate discrimination or harassment based on any of these characteristics.

Employment Eligibility:

This employer uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit Home (e-verify.gov).