Digital Marketing Generalist

Job Opportunity

Are you a creative and tech-savvy individual looking for an exciting opportunity in the healthcare industry? Orlando Health is seeking a driven and dynamic Digital Marketing Generalist to join our team and help us enhance our online presence. In this role, you will be responsible for developing and executing digital marketing strategies to promote our brand and services. We are looking for someone with a strong understanding of marketing principles and a passion for all things digital. If you have the skills and experience we are looking for, we invite you to apply and become a part of our growing organization.

Your Responsibilities

• Develop and implement digital marketing strategies to promote Orlando Health's brand and services.
• Stay up-to-date with the latest digital marketing trends and techniques, and make recommendations for incorporating them into our strategies.
• Create and manage digital campaigns across various platforms, including social media, email, and paid advertising.
• Monitor and analyze the performance of digital marketing efforts, and make data-driven decisions to optimize results.
• Collaborate with other members of the marketing team to ensure consistency and alignment across all channels.
• Manage and maintain the organization's social media accounts, including creating content and engaging with followers.
• Work with internal teams and external agencies to develop and execute digital content, such as videos, graphics, and blogs.
• Develop and maintain a strong understanding of Orlando Health's target audience and tailor marketing efforts accordingly.
• Utilize SEO and SEM strategies to improve the organization's visibility and drive website traffic.
• Monitor and respond to online reviews and feedback to maintain a positive online reputation for the organization.
• Keep track of digital marketing budget and ensure all efforts are cost-effective and within budget.
• Continuously evaluate and improve digital marketing processes and procedures to increase efficiency and effectiveness.
• Collaborate with other departments, such as IT and patient experience, to ensure a seamless and user-friendly online experience for patients and visitors.
• Stay compliant with all healthcare regulations and laws related to digital marketing efforts.
• Represent Orlando Health at industry events and conferences to network and stay updated on industry trends.

Equal Opportunity Employer

Orlando Health is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.