Regional Field Marketing Manager-West Regions

Position Overview

ARAMARK REFRESHMENTS delivers inspired break experiences to business and industry clients at more than 80,000 locations in North America. Providing innovative solutions that create connections among employees and guests is our passion. From coffee, tea, cold brew, curated snacks, and fresh food options to customizable convenience through vending and micromarket solutions tailored to meet the unique needs of each client, we offer a full complement of breakroom essentials. Our team of experts reimagines unique spaces where everyone can recharge and enjoy a true sense of community.

The Regional Growth & Innovation Manager is a key player in supporting Aramark Refreshments business strategies. By developing field solutions, this role drives profitable growth across various service areas, including office coffee services, micro-markets, vending, breakroom, and retail experiences. Reporting to the Vice President of Innovation and Customer Experience, the role directly engages with the West Region's operations and sales teams to drive execution, sales growth, client satisfaction/retention, and customer engagement. Managing five field marketing specialists, the role oversees local store marketing initiatives, regional programs, client activations, product marketing, and analysis – ensuring both new and existing business clients benefit from innovative marketing strategies.

Location: Phoenix

Key Responsibilities

• Manage a team of field marketing specialists to execute any marketing programming in Office Coffee Services, Vending, and Micro-market accounts to ensure program merchandising is implemented at all client sites.
• Manage national marketing initiatives while developing and executing local promotional calendars.
• Develop and project manage repeatable field processes and key metrics that measure operating profit, product rotation, and merchandising standards.
• Partner with Regional Leadership to support specific client needs that drive measurable results across the full amenity and retail space.
• Support large openings by ensuring all components are ready for implementation (signage, merchandising, welcome kits, etc), proper pricing is communicated for retail items, and training team members on keeping spaces fresh and stocked.
• Lead pilot process from identifying opportunity locations, defining scope, implementation, and tracking.
• Support national account managers and business development managers with CBRs, events, and sales presentations, providing insights on new products, services, and programming.
• Train field teams on new planograms/products and services to ensure proper setup regarding communication, product, and merchandising.
• Serve as the expert on 365 Retail kiosk capabilities, including reporting, promotions, loyalty, implementation, and maintenance.
• Actively monitor the industry and seek insights into local pricing, products, and vendors, along with tactical outcomes and implementation timelines.
• Activate brand standards and execute them fully at all identified service points to ensure regional consistency.
• Present ideas, influence others without authority, and maintain strong communication with vendors, clients, and Refreshments leadership on a regular basis.

Required Qualifications

• Requires a bachelor's degree or equivalent experience
• 3-5 years' experience, preferably in hospitality, restaurant, or food service operation
• Experience managing a small team a plus
• Up to 50% travel may be expected for client and team interactions
• Strong strategic, analytical, and decision-making skills with proven program execution capabilities
• Ability to work effectively in a team-based environment within a heavily matrixed organization
• Excellent communication skills, including verbal, written, presentation, and influencing abilities to connect with diverse stakeholders
• Strong organizational and project management skills
• Proficient in Microsoft Office (Word, Excel, PowerPoint)
• Creative and flexible attitude with the ability to adapt to new situations in a dynamic environment
• A self-starter who is confident, self-motivated, and able to work effectively with minimal supervision
• Education: Bachelors preferred