AE, Social Media Manager
Zeno Groupabout 1 year ago
New York, New York, United States
Hybrid
Full-time
Junior Level (1-3 years)
Job Description
Position Overview
At Zeno Group – a fiercely independent, global integrated communications agency recognized with awards such as the 2024 PRWeek U.S. Outstanding Large Agency of the Year – our Social Media Manager transforms cultural moments into brand momentum. You will lead with curiosity, courage, and a bias for action, using social insights to craft high‑performing content while rallying teammates to make big ideas real, fast. Join a team that lives and breathes social media, where your passion for trends and digital engagement helps propel both our clients and our innovative culture.
Key Responsibilities
- Own & Grow the Community
- End‑to‑End Channel Management: Schedule, publish, and optimize content across all brand platforms with flawless grammar, tagging, and formatting.
- Editorial Calendar Management: Map out monthly content and keep the calendar updated with any changes.
- Proactive + Reactive Engagement: Spark conversations, answer questions, and surprise followers in real time to build loyalty at every touchpoint.
- Community Hygiene: Keep profiles up to date, report platform bugs, manage comment moderation, and stay ahead of policy changes.
- Trendspotting: Identify rising memes, audio clips, hashtags, and cultural conversations before they peak; brief creative partners within hours.
- Social Listening & Research: Use native analytics and third‑party tools to monitor competitors, culture, and consumer sentiment, turning noise into narratives.
- Thought Leadership: Draft POVs, one‑pagers, and presentations that decode platform updates and explain their impact for clients and the industry.
- Performance Storytelling: Combine qualitative anecdotes with quantitative KPIs to craft compelling weekly and monthly reports.
- Test‑and‑Learn: Recommend experimentation roadmaps for creative formats, posting cadence, and paid support; track impact and iterate quickly.
- Cross‑Functional Collaboration: Work closely with Creative, Account, PM, and Data & Intelligence teams, sharing insights and championing best practices.
- Effective Communication: Clearly convey strategies and insights in meetings and presentations to internal and client teams.
- Proactive Innovation: Bring forward ideas and solutions, demonstrating ambition and a passion for evolving social strategies.
Required Qualifications
- 2–3 years managing social communities for nationally recognized brands (agency or in‑house).
- Demonstrated success turning social insights into high‑performing content.
- Proficient in Sprout, Sprinklr, Brandwatch—or similar social listening and management tools.
- Advanced Microsoft Excel & PowerPoint skills; Adobe Creative Suite and mobile editing apps are a plus.
- Strong copywriting skills—from punchy Tweets to polished captions and concise presentation copy.
- Fearless curiosity, relentless trend awareness, and an appetite for constant learning.
Benefits & Perks
- Comprehensive medical, dental, and vision insurance with prescription plans.
- Short and long‑term disability coverage.
- A paid subscription to Headspace and access to mental health providers as part of our Be Kind to Your Mind program.
- Generous vacation, paid holidays, and self‑care time.
- A 401(k) plan, pretax flexible spending accounts, tuition assistance, and life insurance.
- A monthly allowance through our unique ZenoFit program.
- And many more benefits designed to support your physical, mental, and financial wellness.
Required Skills
Content Scheduling
Analytics
Social Media Management
Trendspotting
Copywriting
Community Engagement
Editorial Calendar Management