Principal Industry Marketing Manager

Position Overview

Hover is making the homeowner journey easy, transparent and fun. Using Artificial Intelligence (AI) and interactive 3D property models, the company helps homeowners, contractors, and insurance professionals answer age‐old questions about home improvement costs and appearances. With key investors like Google Ventures and Menlo Ventures, and partnerships with leading insurance carriers such as Travelers, State Farm, and Nationwide, Hover is changing the world, one home at a time while fostering an inclusive and diverse culture.

Join a results-driven team committed to challenging the status quo and dedicated to serving employees, customers, and communities.

Key Responsibilities

• Own the marketing strategy for the Insurance vertical and sub-segments – defining audience segmentation, messaging, and campaign planning to drive pipeline and revenue growth.
• Develop and execute ABM campaigns in close partnership with Sales to engage and convert target enterprise accounts.
• Translate solution capabilities into compelling value propositions that resonate with insurance carriers, adjusters, and restoration partners.
• Build a scalable content strategy that addresses insurance-specific pain points, personas, and stages in the buyer journey (e.g., whitepapers, case studies, webinars).
• Lead thought leadership initiatives to elevate Hover’s presence in the insurance industry, including executive panels, analyst engagement, and media contributions.
• Cultivate strategic industry partnerships to extend reach and influence across key associations and events.
• Serve as the voice of the industry internally, sharing market insights, buyer intelligence, and competitive trends to influence the roadmap and GTM.
• Define and monitor KPIs to evaluate marketing performance, pipeline influence, and campaign ROI.
• Participate in key industry events and conferences, building market presence and representing Hover to prospects and partners.
• Travel at least 25% for conferences, customer meetings, and internal events.

Required Qualifications

• 7+ years of experience in B2B marketing, with 2+ years focused on vertical or industry marketing to enterprise accounts.
• Proven success in building and executing account-based marketing programs.
• Experience partnering with enterprise sales teams, understanding buying dynamics, and influencing long sales cycles.
• Strong portfolio of thought leadership content and event execution.
• Excellent messaging, positioning, and storytelling skills—able to distill technical solutions into impactful narratives.
• A track record of using data and KPIs to optimize marketing performance, with experience in tools like Salesforce, HubSpot, and Tableau.
• Exceptional collaboration skills with cross-functional teams including Product, Sales, Customer Success, and Comms.
• Comfort working in fast-paced environments with shifting priorities and high visibility.
• Experience in insurance, insurtech, home improvement, or restoration is a plus.

Benefits & Perks

• Compensation – Competitive salary and meaningful equity in a fast-growing company.
• Healthcare – Comprehensive medical, dental, and vision coverage for you and dependents.
• Paid Time Off – Unlimited and flexible vacation policy.
• Paid Family Leave – Generous paid parental and new child bonding leave to support work/life balance.
• Mandatory Self-Care Days – A day set aside each month for employees to recharge.
• Remote Wellbeing Resources – Recurring fitness classes, meditation/mindfulness tools, virtual therapy, and family planning assistance.
• Learning – Support for continued education including management training, conferences, workshops, or certifications.

Additional Information

Hybrid roles at Hover: Hover has hubs in San Francisco and New York City. Employees living within a 50-mile radius of an office are expected to work at their local hub at least three times a week to build rapport and foster organic connection. At this time, fully remote roles are not being considered.

The US base salary range for this full-time position is $201,000 - $230,000 annually. Salary ranges are determined by role, level, and location, with individual pay based on additional factors such as job-related skills, experience, and education or training. Your recruiter will share more details about the specific salary range for your preferred location during the hiring process.