Vice President of Ecommerce and Digital Marketing

Position Overview

We are seeking a dynamic Vice President of Ecommerce and Digital Marketing to propel our next phase of growth at a fast-growing direct-to-consumer ecommerce brand that is making waves in the retail industry. In this strategic role, you will drive digital marketing initiatives, optimize the paid media budget, and build a high-performance in-house marketing team while enhancing data-driven decision-making to drive customer acquisition and maximize lifetime value.

Hiring Manager: Founder/CEO

Travel: Less than 10%

Key Responsibilities

• Own and optimize the paid media budget across diverse channels.
• Build, lead, and inspire a high-performance in-house marketing team.
• Establish and enhance data-driven decision-making systems.
• Drive customer acquisition and maximize customer lifetime value.
• Execute disciplined product launches with precision.

Required Qualifications

• 7-10 years of marketing leadership experience with a focus on scaling DTC ecommerce brands.
• A growth mindset and disciplined approach to product launching.
• Strong ability to optimize marketing performance.
• A proven track record in retention marketing.
• Financial literacy with the capability to manage P&L.
• Exceptional leadership and communication skills.

Preferred Qualifications

• Experience in the automotive aftermarket industry is a plus.
• Background in building and optimizing high-volume creative testing systems is beneficial.