Associate Manager, Brand Marketing

Position Overview

Warner Bros. Discovery’s WB Games is seeking an Associate Brand & Product Marketing Manager, Mobile Games to drive go‐to‐market strategies for key game franchises. In this role you will collaborate with internal teams including User Acquisition, Creative, Data Science, and Communications to boost player acquisition, engagement, and retention while supporting the development of marketing strategies and campaign execution. Warner Bros. Discovery embraces diversity, inclusion, and career growth, ensuring you are celebrated and supported as you thrive in a dynamic, innovative environment.

Key Responsibilities

• Assist in the development and execution of marketing strategies for assigned titles or franchises under the guidance of senior team members.
• Help align marketing plans with business goals, product timelines, and audience insights.
• Collaborate with the WB Games publishing team to support marketing initiatives and represent the voice of the game.
• Build working relationships with teams across User Acquisition, Creative, Data Science, Franchise, Communications, Community/Social, and Platform Marketing.
• Contribute to data-informed marketing efforts aimed at engaging target audiences and growing brand awareness.
• Participate in campaign planning that includes testing, measuring, and learning to improve performance.
• Support the execution of omni-channel marketing campaigns, ensuring consistency across platforms.
• Conduct basic market research and assist in applying insights to improve marketing strategies.
• Coordinate with studio teams to help align marketing efforts with product roadmaps and player engagement goals.
• Work closely with Studio and Creative teams to support the development of marketing assets and creative content.

Required Qualifications

• Strong interest in or passion for mobile gaming.
• Bachelor’s Degree in business or a related field.
• 1+ years of experience in mobile marketing, product marketing, or brand marketing.
• Capable of gathering and analyzing data to derive actionable insights.
• Experience with cross-functional team collaboration.
• Strong project management and organizational skills.
• Enthusiasm for gaming and knowledge of current industry trends.
• Solid analytical, verbal, and written communication skills.

Benefits & Perks

• Salary: $77,000.00 - $143,000.00 per year
• Benefits: Health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays, sick time, and vacation, as well as annual bonuses, short- and long-term incentives, and program-specific awards.