Digital Marketing Specialist

Position Overview

We are a team of intelligent, driven, and creative people passionate about innovating new ways to drive genuine brand engagement. Embracing an intrapreneur mindset – taking direct responsibility for turning ideas into profitable finished products – we encourage calculated risk-taking and continuous learning. As a Digital Marketing Specialist, you will develop, execute, and optimize inbound and outbound digital marketing campaigns, collaborating with various teams to enhance the customer journey and drive demand.

Key Responsibilities

• Plan and execute all digital marketing efforts including web, email, social media, and online advertising campaigns.
• Manage, create, and execute social media campaigns to drive awareness and generate demand.
• Produce tailored social copy for all channels using platform-relevant language and techniques.
• Measure and report performance of campaigns against ROI and KPIs using analytical tools.
• Oversee client marketing automation platforms (HubSpot & Pardot) for email communications, lead scoring, and customer journey management.
• Evaluate and collaborate on website improvements including structure, design, messaging, and SEO.
• Brainstorm and develop creative digital marketing campaigns to boost demand and awareness.
• Collaborate on other marketing areas such as events and PR as needed.

Required Qualifications

• Bachelor’s Degree in Marketing, Business, Communications or related field, or equivalent work experience.
• 3-5+ years’ experience in B2B digital marketing.
• Highly creative with a proven track record in identifying target audiences and devising engaging digital campaigns.
• Demonstrated experience in developing paid acquisition campaigns and managing advertising budgets.
• Proficiency with marketing automation platforms and integration with CRM tools.
• Hands-on experience with B2B advertising on Google AdWords, YouTube, and LinkedIn Campaign Manager.
• Solid understanding of web metrics, digital analytics, and SEO strategies.
• Experience with WordPress, HubSpot/Pardot, and Google Analytics.
• Design skills using Adobe Creative Suite (InDesign, Photoshop, Illustrator).

Preferred Qualifications

• Strong organizational and multi-tasking skills with keen attention to detail.
• Excellent interpersonal, leadership, and teamwork abilities.
• Exceptional critical thinking, analytical, and problem-solving skills.
• Ability to maintain a high level of professionalism and courtesy in all interactions.
• Robust documentation skills and adaptability to shifting priorities.
• Commitment to maintaining confidentiality and handling sensitive information.
• Results-driven, positive, and collaborative self-starter mentality.

Benefits & Perks

• Health Insurance
• Dental Insurance
• Vision Insurance
• 401k w/Match
• Unlimited PTO
• Hybrid Work
• Performance Incentives
• Profit Sharing