Specialist Social Media Marketing

Position Overview

Foods you love. Brands you trust. At Nestlé USA, we’re dedicated to delighting and delivering for our consumers with an impressive portfolio of household names such as DiGiorno, Toll House, and Coffee mate. Joining Nestlé means being part of an inclusive workplace that inspires innovation, strategic thinking, creativity, and celebrates your achievements while empowering you to challenge the status quo and pioneer new ideas. In this role, as the Social Media Community Specialist, you will manage organic social channels across platforms including TikTok, Instagram, Facebook, and Twitter, ensuring a holistic, consumer-obsessed experience that drives relevancy and demand. Location: Arlington, VA, US, 22209.

Please note: This position is not eligible for Visa Sponsorship.

Key Responsibilities

• Social Listening – Conduct real-time social listening across platforms and utilize social listening tools to identify insights and act on opportunities.
• Social Listening – Identify key consumers to execute surprise and delight opportunities on social media.
• Strategy – Collaborate with brand and social teams to execute organic channel and content strategies that align with business goals.
• Execution and Engagement – Monitor and moderate all social brand mentions to identify engagement opportunities and provide insights to cross-functional teams.
• Execution and Engagement – Engage in real-time with consumers, maintain social media calendars, and create or brief lo-fi content as needed.
• Execution and Engagement – Identify influencers organically engaging with the brand and optimize agency-created assets or user-generated content.
• Execution and Engagement – Attend in-person events and activations for social media coverage and content capture.
• Integrated Marketing and Cross Functional Collaboration – Propose social-led activation ideas and collaborate with stakeholders including influencer, experiential, PR teams and agencies.
• Integrated Marketing and Cross Functional Collaboration – Coordinate influencer marketing campaigns and partner with Consumer Engagement Services for timely response to product queries and crisis management.
• Integrated Marketing and Cross Functional Collaboration – Work with legal and brand teams on social sweepstakes/contests processes.
• Reporting – Deliver quarterly reports to key stakeholders, summarizing overall social engagement and performance metrics.
• Reporting – Perform other duties as assigned to meet brand and team needs.

Required Qualifications

• In-depth understanding of the social media landscape and modern consumer needs.
• Education: Completed Bachelors Degree.
• Minimum of 2-3 years experience in social media management representing a brand or organization.
• Exceptional comprehension of social trends, competitive landscape, and best practices with proficiency in social analytics tools and metrics.
• Outstanding written and oral communication skills.
• Proven ability to manage multiple projects simultaneously and collaborate with various stakeholders and teams.
• Familiarity with tools such as Canva Pro, Instagram Reels video editing, and TikTok video editing.

Preferred Qualifications

• Experience with social listening tools such as Talkwalker or similar platforms.
• Experience using Sprinklr for social listening and publishing.
• Background working with CPG brands and experience collaborating with large brands and partner agencies.
• Proficiency in creating content using Instagram Reels and/or TikTok.
• Experience with Adobe Photoshop and other video editing software.