Regional Marketing Manager, East Coast

Position Overview

GenScript Biotech Corporation and ProBio are leading global biotechnology and CDMO organizations committed to excellence in life sciences. ProBio is seeking a Regional Marketing Manager, East Coast to accelerate the sales pipeline and strengthen market presence across the US and Europe. Working within a small, high‐impact regional marketing team, the role partners closely with sales and global event and content marketing teams to activate strategic priorities through flawless regional execution, demand generation, and Account‐Based Marketing (ABM).

Key Responsibilities

• Develop and execute a comprehensive regional marketing plan aligned with global campaigns, product launches, and strategic sales priorities.
• Drive demand generation through regional programs including third-party trade shows, seminars, webinars, ABM, and owned events.
• Build and execute an Account-Based Marketing (ABM) program for strategic accounts and segments in close partnership with sales.
• Serve as a trusted partner to regional sales, aligning on go-to-market priorities and pipeline goals.
• Take ownership of regional marketing pipeline targets and ensure alignment with overarching business objectives.
• Source and leverage critical metrics to advise field marketing performance and optimize strategies to maximize ROI.

Required Qualifications

• Bachelor's degree in Life Sciences, Biotechnology, or a related discipline.
• Proven track record of driving measurable pipeline growth, either in partnership with sales or through direct commercial experience in life science disciplines.
• Experience working in a global organization with regional responsibility.
• Expertise in field marketing, ABM, event strategy, and third-party networking.
• Data-driven mindset with the ability to translate marketing performance into demand generation and sales outcomes.
• Excellent communication, influence, and stakeholder management skills.

Note: GenScript USA Inc./ProBio Inc. is a proud equal opportunity/affirmative action employer dedicated to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. The company maintains a drug‐free workplace and will only contact candidates through verified application sources.