Social Media Content Creator & Strategist (Luxury Fashion & Beauty)

Position Overview

Razorfish, a leader in the marketing industry with a digital-first approach, has reimagined its future starting with its people. We are seeking a hybrid Social Media Content Creator & Strategist to join our fast-growing Consumer & Content Experience practice. In this role, you will translate fashion and beauty trends into bold, relevant, and brand-right content for a major retail brand across platforms like TikTok, Instagram, and YouTube.

Key Responsibilities

• Trend Spotting & Ideation: Stay ahead of fashion, beauty, and cultural trends by monitoring creator content, hashtags, and seasonal shifts to spark resonant ideas.
• Content Creation: Collaborate with creative, social, and marketing teams to produce high-fidelity, short-form video content for platforms such as TikTok, Instagram Reels, and Stories.
• Social Strategy: Develop organic and paid strategies, including monthly, tentpole, and ad-hoc content briefs to drive engagement across channels.
• Video Creation & Editing: Capture, edit, and produce original video content, contributing to all phases of production from filming to sound design.
• Creative Execution: Define and develop branded style templates ensuring a cohesive look across social media assets.
• On-Camera Hosting: Step in front of the camera as a brand personality to deliver trend-based or style-led content confidently.
• Community Engagement: Actively interact with followers, reply to comments, and amplify creator content to build meaningful brand relationships.
• Innovative Thinking: Remix trends in an authentic manner that aligns with the brand’s identity, ensuring content stands out in a crowded feed.

Required Qualifications

• Content Expertise: A strong aesthetic sense with the ability to create visually compelling in-feed, Reels, and Stories content.
• Platform Savvy: In-depth knowledge of TikTok, Instagram, Facebook, and YouTube content strategies and styles, especially for short-form video.
• Creative Tools Mastery: Expertise with editing tools (Adobe Premiere, Final Cut Pro, CapCut) and hands-on experience with production equipment.
• Audience-First Mindset: Ability to view engagement opportunities in comments and foster authentic dialogue that deepens brand connection.
• Communication Skills: Excellent verbal and written communication skills to articulate creative direction and workflows clearly.
• Retail & Style Knowledge: Understanding of how fashion and beauty connect with real lives, demonstrating adaptability in styling and content creation.
• Time Management: Proven ability to juggle multiple tasks, meet tight deadlines, and thrive in a fast-paced environment.
• 5+ years of experience in a strategist, creator, influencer, or brand content role (in-house or agency), with a robust portfolio showcasing trend-driven video work.
• Expert understanding of all major social platforms, with demonstrated experience in publishing content flawlessly and managing complex content calendars.
• Ability to leverage insights and data to inform content planning, mix, and timing, along with strong video editing and graphic design skills (CapCut, Adobe Premiere, Photoshop, Illustrator).

Benefits & Perks

• Paid Family Care: 12 weeks or more for parents and caregivers.
• Monetary assistance and support for Adoption, Surrogacy, and Fertility.
• Monetary assistance and support for pet adoption.
• Employee Assistance Programs along with Health/Wellness/Comfort reimbursements to support your work/life balance.
• Tuition Assistance to foster your continued learning and growth.
• Paid Time Off: Includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more.
• Matching Gifts programs and flexible working arrangements.
• 'Work Your World' Program allowing eligible employees to work from anywhere for up to 6 weeks a year.
• Business Resource Groups supporting multiple affinities and alliances.
• Compensation Range: $84,200 - $125,925 annually. Regular roles also include medical, dental, vision, disability, 401(k), and paid time off, with eligibility-based temporary role benefits outlined.