Manager, Marketing & Promotions, FIFA World Cup 2026 - Philadelphia, PA at FIFA World Cup 2026 - Canada, Mexico and the United States Philadelphia, PA

Position Overview

At FIFA26, our vision is to unite the world through the greatest sporting event of all time. The FIFA World Cup 2026 will mark the first tournament featuring 48 teams hosted by Canada, Mexico, and the USA. Join us as a Manager, Marketing & Promotions in Philadelphia, PA, and be a game changer in planning and delivering an extraordinary, unforgettable experience.

Key Responsibilities

• Thrive in a high-intensity environment managing a large volume and variety of projects for the world’s largest event.
• Manage day-to-day expectations of all teams and partners while making critical decisions to drive first-class marketing executions.
• Create and implement marketing plans—including advertising campaigns, promotional activations, and digital strategies—to reach target audiences for the FIFA World Cup 2026 local market.
• Engage proactively with local creative ideas for ticket sales, event attendance, and social activations that support collaborations and timely promotional opportunities.
• Monitor progress and deadlines for marketing projects aligned with key milestones such as Official Mascot, Trophy Tour, World Cup Poster, FIFA Fan Festival, and more.
• Coordinate special event activations, handling logistics like tour bookings, vendor coordination, and on-site setups.
• Manage the budget, track expenses, and ensure that all marketing assets and media are both cost-effective and aligned with the FIFA brand.
• Collaborate with internal teams (marketing, brand, creative, communications, event marketing, strategy, and commercial) and external partners to ensure consistent brand messaging.
• Communicate proactively with external agencies, maintain meeting schedules, and compile reports on campaign performance, ROI, and improvement recommendations.

Required Qualifications

• Bachelor’s degree or similar higher education.
• Minimum 5 years of experience in a similar role.
• Experience in marketing, event, and project management for large-scale events.
• Strong client management skills with the ability to multitask in a fast-paced environment.
• Excellent communication and organizational skills.
• Experience in promotions, event activations, and entertainment; agency or sport environment experience is advantageous.
• Proven high-level management experience and familiarity working with international offices/staff.
• Fluency in English; knowledge of Spanish and French is a bonus.
• Proficiency in project management tools (Excel, Word, PowerPoint, Visio, Project, Teams, Monday.com, planning software, Outlook Email, scheduling, and online collaboration tools).

Preferred Qualifications

• Accountability: Commitment to responsibilities and learning from one’s mistakes.
• Decision Making: Ability to swiftly make critical decisions and take calculated risks.
• Inclusivity: Proven capability to collaborate across divisions to achieve shared objectives.
• Initiative: Self-driven with the ability to influence outcomes with minimal supervision.
• Innovation: Willingness to explore unconventional solutions and generate fresh ideas.
• Leadership: Ability to lead teams, delegate responsibilities, and maximize collective talents.
• Vision: A strong understanding of global impact and the capability to formulate strategic plans.